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With the rising number of influenza cases, there is a higher demand for drugs to treat and prevent the illness. Health professionals and the public are increasingly aware of the importance of early diagnosis and treatment of influenza. The availability of effective treatments, such as antibiotics has increased the acceptance of influenza vaccines by health care providers and patients. To that end, many individuals are seeking treatment for influenza symptoms, leading to increased market growth.
Pharmaceutical companies and research institutions are further actively involved in R&D activities aimed at discovering and developing new influenza drugs. These efforts are driven by the necessity to address challenges, such as antiviral resistance, limited treatment options, and the potential for future influenza pandemics.