Inflight Retail and Advertising Market Share

Inflight retail & advertising Market Share

Anuvu and Viasat, Inc. held a significant share of over 5% in the inflight retail & advertising market in 2023. Anuvu (formerly Global Eagle) holds a significant share in the market due to its comprehensive suite of connectivity and content solutions tailored specifically for the aviation industry. Anuvu's strength lies in its ability to provide high-speed Wi-Fi, enabling passengers to stay connected during flights, which is a critical driver for the growth of inflight retail and advertising. This connectivity allows airlines to offer a seamless digital shopping experience and deliver targeted advertisements directly to passengers' personal devices.
 

Additionally, Anuvu's extensive library of inflight entertainment content enhances the overall passenger experience, making flights more enjoyable and increasing the likelihood of engagement with retail and advertising offerings. The company's focus on innovation, coupled with strategic partnerships with airlines and brands, enables it to deliver customized solutions that meet the evolving needs of the inflight market, thereby maintaining its significant share.
 

Viasat, Inc. is a prominent player in the inflight retail and advertising market due to its advanced satellite communication technology and global network capabilities. Viasat's high-capacity satellite solutions provide reliable and fast internet connectivity to aircraft, facilitating a robust platform for inflight retail and advertising activities. The company's technology allows for uninterrupted streaming, online shopping, and real-time engagement with advertisements, enhancing the passenger experience and driving higher engagement levels. Viasat's ability to deliver consistent connectivity even on long-haul and transcontinental flights makes it a preferred partner for airlines looking to enhance their inflight services. Additionally, Viasat's strategic focus on expanding its satellite network and improving bandwidth capacity ensures that it remains at the forefront of the inflight connectivity market, securing its significant share in the inflight retail and advertising sector.
 

Inflight retail & advertising Market Companies

Major players operating in the inflight retail & advertising industry are:

• Panasonic Avionics Corporation                
• Viasat, Inc.             
• IMM International              
• Thales          
• Collins Aerospace               
• Anuvu          
• EAM