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Major companies increasingly adopt energy-efficient and automated systems to reduce operational costs and minimize environmental impact. The integration of smart technologies, such as IoT-enabled pasteurizers, enables real-time monitoring and improves quality control. Additionally, the rising demand for non-thermal pasteurization methods, which preserve nutritional value and taste, drives manufacturers to innovate, meeting the needs of health-conscious consumers and promoting sustainable production practices. According to the International Association for Food Protection, these trends are expected to continue shaping the market, with a projected growth rate of 6.5% annually over the next five years.