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General Motors and Honda Motors collectively held a substantial market share of over 36% in the in-vehicle payment services industry in 2024, both automakers have been at the forefront of integrating advanced payment technologies into their vehicles, enhancing user convenience and driving consumer adoption. Their extensive global presence and large customer bases have facilitated widespread deployment of these services.
Strategic partnerships with technology firms and payment service providers have enabled seamless and secure in-vehicle transactions. Additionally, their commitment to innovation and understanding of consumer preferences have positioned them as leaders in this evolving market.
Major players operating in the in-vehicle payment services industry are: