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In-Taxi Digital Signage Market Trends

Report ID: GMI7554
Published Date: Nov 2023
Report Format: PDF

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In-Taxi Digital Signage Market Trends

Collaborations with car manufacturers are fostering lucrative growth of the industry. Partnerships enable seamless integration of digital signage systems into new vehicle models, expanding the market reach. For instance, in October 2023, Yahoo collaborated with Xperi Inc. to integrate Yahoo video content including Yahoo Finance, In the Know, and Yahoo Sports into Xperi’s DTS AutoStage Video Service, Powered by TiVo. Initially implemented in the latest BMW 5 series and upcoming BMW models, Xperi’s entertainment platform marks the debut of Yahoo content in the in-car entertainment experience, enhancing the multimedia offerings for passengers.

Location-based targeting is a pivotal trend propelling the business expansion. Advanced geolocation technology allows advertisers to deliver contextually relevant content based on the vehicle's location. This targeted approach enhances the effectiveness of advertising campaigns by tailoring messages to specific demographics, local events, or businesses. Advertisers can maximize impact by ensuring that content is not only visually appealing but also resonates with passengers in each geographical context.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Global market for in-taxi digital signage was valued at USD 0.6 billion in 2022 and is estimated to register over 4.5% CAGR between 2023 and 2032 owing to the increasing investments in startups focusing on in-car communication and marketing platforms.

The LCD segment accounted for a market share of around 58% in 2022 and is expected to witness significant growth through 2032 as LCD are widely present across diverse industries, offering a trusted & familiar solution for advertisers and service providers.

North America market share was over 37% in 2022 and will grow through 2032 owing to the technological advancements across the region.

42 Gears Mobility Systems Private Limited, Adflow Digital, Apple Inc., Curb Mobility LLC, LYFT, Navori SA, Samsung Electronics Co. Ltd., Swipe Technologies, TOPAZ, and VeriFone Holdings Inc.