In-Taxi Digital Signage Market Size - By Component, By Vehicle Type (Economy/Budget Taxi, Luxury/Premium Taxi), By Display Type (LCD, LED), By Screen Size, By Application (Advertising, Entertainment, Navigation), & Global Forecast, 2023 - 2032

In-Taxi Digital Signage Market Size

In-Taxi Digital Signage Market size was valued at USD 600 million in 2022 and is estimated to register a CAGR of over 4.5% between 2023 and 2032. The increasing investments in startups focusing on in-car communication and marketing platforms are driving the industry progression. They empower the development and adoption of innovative technologies, enhancing communication between advertisers and passengers through digital displays.
 

For instance, in April 2023, Startup 4.screen, which facilitates retailers in advertising to drivers via in-car displays, secured a funding of USD 23 million using an 11-slide pitch deck. The financing was spearheaded by early-stage venture capital firm, S4S Ventures, supported in part by S4 Capital, led by Sir Martin Sorrell.
 

The industry is experiencing significant gains due to the rising demand for innovative & targeted advertising solutions. Advertisers seek dynamic platforms to effectively engage diverse urban audiences. In-taxi digital signage meets this demand by providing a captive audience with personalized and location-specific content. As businesses prioritize impactful advertising, the business expansion is propelled by the effectiveness of in-taxi digital signage in delivering tailored messages, enhancing brand visibility, and creating a more engaging advertising experience for passengers.
 

Connectivity issues pose a notable challenge for the industry, particularly in areas with inadequate infrastructure. Reliable network connections are vital for delivering real-time content and maintaining the functionality of these systems. Poor connectivity can result in disruptions, causing delays or rendering the digital signage ineffective. Overcoming this challenge requires investments in robust communication infrastructure to ensure seamless connectivity and a consistent, high-quality experience for passengers and advertisers.
 

COVID-19 Impact

The COVID-19 pandemic adversely affected the industry. Lockdowns, reduced travel, and health concerns significantly decreased passenger numbers, diminishing the reach and impact of in-vehicle advertising. Advertisers scaled back budgets, affecting the demand for digital signage services.
 

In-Taxi Digital Signage Market Trends

Collaborations with car manufacturers are fostering lucrative growth of the industry. Partnerships enable seamless integration of digital signage systems into new vehicle models, expanding the market reach. For instance, in October 2023, Yahoo collaborated with Xperi Inc. to integrate Yahoo video content including Yahoo Finance, In the Know, and Yahoo Sports into Xperi’s DTS AutoStage Video Service, Powered by TiVo. Initially implemented in the latest BMW 5 series and upcoming BMW models, Xperi’s entertainment platform marks the debut of Yahoo content in the in-car entertainment experience, enhancing the multimedia offerings for passengers.
 

Location-based targeting is a pivotal trend propelling the business expansion. Advanced geolocation technology allows advertisers to deliver contextually relevant content based on the vehicle's location. This targeted approach enhances the effectiveness of advertising campaigns by tailoring messages to specific demographics, local events, or businesses. Advertisers can maximize impact by ensuring that content is not only visually appealing but also resonates with passengers in each geographical context.
 

In-Taxi Digital Signage Market Analysis

Based on display type, the market is categorized into LCD and LED. The LCD segment accounted for a industry share of around 58% in 2022. The increased adoption and versatility drive the prominence of LCD displays in the industry. With well-established presence across diverse industries, LCDs offer a trusted & familiar solution for advertisers and service providers. The versatility of LCDs, available in various sizes, enables seamless integration into different vehicle models and interior spaces. This adaptability, coupled with the increased use of LCD technology, positions it as an ideal solution for in-taxi digital signage, ensuring acceptance and successful screen sizes.
 

Based on component, the in-taxi digital signage market is divided into hardware, software and services. The hardware segment held a market share of around 40% in 2022. The introduction of advanced multimedia devices with cutting-edge features is driving substantial growth of the hardware segment within the industry. These devices, equipped with innovative technologies, enhance the in-taxi experience, offering features such as seamless connectivity, high-performance processors, and compatibility with popular platforms. For instance, in July 2023, Uno Minda Ltd. unveiled WTUNES-649TAACP, a 9-inch universal Android player, in the India aftermarket. Featuring a robust T5 processor system, this universal car multimedia device offers seamless wireless connectivity with both Android Auto and Apple CarPlay.
 

North America dominated the in-taxi digital signage market with a major share of over 37% in 2022. The commitment to technological advancements is propelling the industry gains in the region. With a strong inclination toward adopting cutting-edge technologies. This commitment fosters innovations in advertising solutions, encouraging the development and screen size of advanced digital signage systems within taxis. As the technology is evolving, the market benefits from a dynamic landscape that meets the preferences of both advertisers and tech-savvy consumers in the region.
 

In-Taxi Digital Signage Market Share

Major players operating in the in-taxi digital signage industry are:

• 42 Gears Mobility Systems Private Limited
• Adflow Digital
• Apple Inc.
• Curb Mobility LLC
• LYFT
• Navori SA
• Samsung Electronics Co. Ltd.
• Swipe Technologies
• TOPAZ
• VeriFone Holdings Inc.
   

The major players in the market vie for industry share through aggressive strategies. Technological advancements, such as interactive displays and targeted content delivery, enhance their offerings. Collaborations with car manufacturers create seamless integrations, expanding market reach. This competitive landscape encourages continuous improvements.
 

In-Taxi Digital Signage Industry News

• In January 2023, T-Mobile completed the acquisition of Octopus Interactive, the leading nationwide network of interactive displays installed in Uber and Lyft vehicles. This strategic move signified the progression of Marketing Solutions, T-Mobile's rapidly expanding advertising technology business, aiming to broaden its array of advertising solutions for marketers.
   

The in-taxi digital signage market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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By Component, 2018 - 2032

• Hardware
• Software
• Services

By Vehicle Type, 2018 - 2032

• Economy/Budget Taxi
• Luxury/Premium Taxi

By Display type, 2018 - 2032

• LCD
• LED

By Screen Size, 2018 - 2032

• Below 10 inches
• 10-15 inches
• Above 15 inches

By Application, 2018 - 2032

• Advertising
• Entertainment
• Navigation
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • Saudi Arabia
  • UAE
  • South Africa