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In-store Analytics Market Share

Report ID: GMI11844
Published Date: Oct 2024
Report Format: PDF

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In-store Analytics Market Share

In-store Analytics Company Market Share, 2023

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Trax Retail, Microsoft, and Zebra Technologies collectively held about 10% store analytics industry revenue share in 2023. Trax Retail specializes in image recognition technology combined with AI to deliver real-time in-store analytics. This technology enables retailers to monitor product placement, shelf availability, and pricing instantly, ensuring accurate merchandising. Trax has strong partnerships with major FMCG brands, including Coca-Cola and Unilever, providing solutions for retail compliance and optimized product placements.

Microsoft's strategy focuses on its Azure cloud platform, which supports in-store analytics solutions. Azure offers AI, machine learning, IoT, and data analytics tools, allowing retailers to gather and examine in-store data. Its scalability makes it suitable for businesses of all sizes to assess customer behavior, manage inventory, and optimize operations.

Zebra Technologies leads in using RFID and IoT for real-time inventory tracking and analytics. Their RFID solutions help retailers monitor stock levels, reduce shrinkage, and optimize operations through automated data collection. Zebra's portfolio includes barcode scanners, mobile computers, and wearables, essential for collecting in-store analytics data and improving operational workflows.

In-store Analytics Market Companies

Major players operating in the in-store analytics industry are:

Capillary Technologies
Happiest Minds
Kepler Analytics
Mindtree
Microsoft
RetailNext
Sensormatic Solutions (Johnson Controls)
Trax Retail
Walkbase
Zebra Technologies

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The global market for in-store analytics was crossed USD 3.3 billion in 2023 and is projected to grow at a CAGR of 21.3% from 2024 to 2032, propelled by the rise of IoT devices and connected technologies in retail.

The software segment accounted for over 70% of the market share in 2023 and is expected to exceed USD 12 billion by 2032, due to its seamless integration with existing retail management systems.

The cloud-based deployment segment is expected to exceed USD 13 billion by 2032, driven by its scalability and cost-efficiency.

The U.S. in-store analytics market accounted for over 75% of the revenue share in 2023, with retailers increasingly adopting AI-driven predictive analytics for inventory management.

Major players in the in-store analytics market include Capillary Technologies, Happiest Minds, Kepler Analytics, Mindtree, Microsoft, RetailNext, Sensormatic Solutions (Johnson Controls), Trax Retail, Walkbase, and Zebra Technologies.