In-dash Navigation System Market Size - By Component, By Technology, By Vehicle, By Sales Channel, Analysis, Share, Growth Forecast, 2024 - 2032

In-dash Navigation System Market Size

The global In-dash navigation system market size was valued at USD 12.5 billion in 2023 and is projected to grow at a CAGR of over 8% between 2024 and 2032. The demand for advanced infotainment systems is driving the growth of the market as consumers seek more integrated and connected driving experiences. Modern infotainment systems combine navigation with entertainment, communication, and vehicle diagnostics, offering real-time route guidance, hands-free control, and seamless smartphone integration. According to Statista, global revenue from in-vehicle infotainment systems exceeded USD 52.2 billion in 2022.
 

Technological advancements such as 3D maps, augmented reality (AR), and AI-powered features are improving navigation accuracy and user convenience. The rise of electric and autonomous vehicles also boosts demand, with in-dash navigation systems playing a key role in optimizing routes, managing charging infrastructure, and supporting autonomous driving functions. Statista reports that in 2019, 31 million cars with some level of automation were in use worldwide, and this number is expected to surpass 54 million by 2024.
 

The global autonomous car market, valued at over 24 billion U.S. dollars in 2021, is projected to reach nearly 62 billion U.S. dollars by 2026. Both OEMs and aftermarket segments are expanding their offerings to meet consumer expectations for safety, connectivity, and personalized driving experiences.
 

In-dash Navigation System Market Trends

The demand for vehicle connectivity solutions is growing as vehicles become digital hubs. Consumers now expect real-time access to navigation, traffic updates, weather forecasts, and vehicle diagnostics through a connected interface. This trend is driven by advancements in the Internet of Things (IoT), 5G networks, and vehicle-to-everything (V2X) communication, which enable vehicles to interact with external infrastructure, other vehicles, and smart devices. Connected vehicles offer enhanced safety features such as over-the-air software updates, predictive maintenance, and advanced driver assistance systems (ADAS), making driving smarter, safer, and more convenient. Automakers and technology providers are investing heavily in connectivity solutions to meet consumer demands for digital integration, autonomous driving, and smart mobility.
 

However, the high costs of advanced navigation systems are a significant challenge, especially for mid-range and economy vehicles. These systems include high-definition 3D maps, augmented reality (AR) overlays, real-time traffic updates, and cloud-based services, which increase development, hardware, and software costs. Features like large touchscreen displays and AI-driven functionalities add to the expense.
 

Automakers must balance these costs while offering competitive pricing, particularly in emerging markets where price sensitivity is high. The cost issue also affects the aftermarket, as retrofitting vehicles with advanced systems can be too expensive for many users. Consequently, while demand for high-tech in-dash navigation systems is growing, their high costs limit accessibility to premium and luxury vehicle segments, slowing broader market adoption.
 

In-dash Navigation System Market Analysis

Based on components, the market is segmented into display Unit, control Module, antenna Module, and wiring harness. In 2023, the display unit accounted for over 35% of the market share and is expected to exceed USD 10 billion by 2032. Display units have evolved from simple screens to advanced high-definition touchscreens, serving as the main interface for navigation, entertainment, and vehicle information. The growing consumer demand for advanced infotainment systems, which combine navigation with multimedia functions, has increased the need for high-quality display units.
 

Improvements in display technologies, such as larger screens, better resolution, and features like multi-touch and gesture control, have made them essential in modern vehicles. The move towards connected and smart vehicles, where integrating navigation, real-time data, and user-friendly interfaces is crucial, highlights the importance of display units. Their enhanced functionality and technological advancements drive significant market share, investments, and innovations in this industry segment.
 

Based on the sales channel, the market is divided into OEM and aftermarket. The OEM segment held 87.7% of the market share in 2023. OEMs (Original Equipment Manufacturers) hold a major share in the In-dash navigation system market due to their strategic advantages in integrating advanced navigation technologies directly into new vehicles during the manufacturing process. By offering built-in navigation systems, OEMs provide consumers with seamless, tailored experiences that enhance vehicle functionality, convenience, and safety. These systems are designed to work harmoniously with the vehicle's other systems, such as entertainment and vehicle diagnostics, ensuring optimal performance and user satisfaction.
 

Additionally, OEMs benefit from economies of scale, allowing them to reduce production costs and offer competitive pricing. Furthermore, they have established partnerships with technology providers, enabling access to the latest navigation innovations and software updates, which enhances the overall value proposition. With the growing trend towards connected and autonomous vehicles, OEMs are increasingly focused on developing comprehensive infotainment solutions that include sophisticated in-dash navigation, solidifying their dominant position in the market and driving consumer preference for vehicles equipped with these integrated technologies.
 

U.S. in-dash navigation system market accounted for 75% of the revenue share in 2023. In the U.S., the automotive industry is mature and sees high demand for advanced vehicle technology due to consumer preferences for connectivity, safety, and convenience. Leading automotive manufacturers and suppliers in the U.S. invest heavily in R&D to include state-of-the-art navigation solutions in their vehicles.
 

The prevalence of long-distance travel and a well-developed road network increases reliance on navigation systems, as consumers seek efficient route management and real-time traffic updates. The demand for sophisticated in-dash navigation systems is further boosted by the rapid adoption of connected vehicle technologies and the growing trend of electric and autonomous vehicles.
 

In Europe, regulatory frameworks significantly influence the in-dash navigation system market, especially those promoting advanced safety features and connectivity. The European Union's strict regulations on vehicle emissions and safety standards push automakers to adopt advanced technologies, including navigation systems, to comply with these requirements.
 

The Asia-Pacific (APAC) region is experiencing rapid growth in the in-dash navigation system market, driven by increasing vehicle production and rising consumer incomes in countries like China and India. The region has some of the largest automotive markets in the world, with a growing middle class demanding advanced technological features in vehicles. As the automotive industry shifts towards electrification and smart mobility, there is a significant focus on integrating connectivity solutions, including navigation systems, to enhance user experiences.
 

In-dash Navigation System Market Share

Alpine Electronics, Inc., Continental AG, Denso Corporation, Garmin Ltd., Harman International, Pioneer Corporation, and Robert Bosch GmbH collectively held a substantial market share of 39% in the in-dash navigation system industry in 2023. Alpine Electronics, Inc. holds a major share in the in-dash navigation system market due to its focus on high-quality audio and multimedia systems, which are key parts of advanced infotainment solutions. The company is known for its innovative technologies and premium products, meeting a wide range of consumer needs.
 

Alpine’s emphasis on easy integration with mobile devices, support for various connectivity options (such as Apple CarPlay and Android Auto), and customizable interfaces improve the user experience, making their products attractive to consumers seeking advanced features.
 

Harman International holds a significant share in the in-dash navigation system market due to its extensive range of connected car technologies and a strong focus on innovation in infotainment and audio solutions. As a subsidiary of Samsung Electronics, Harman benefits from substantial investment in research and development, keeping the company at the forefront of automotive technology advancements.
 

In-dash Navigation System Market Companies

Major players operating in the In-dash navigation system industry are:

• Alpine Electronics, Inc.
• Continental AG
• Delphi Technologies
• Denso Corporation
• DXC Technology Company
• Garmin Ltd.
• Harman International
• JVCKENWOOD Corporation
• Pioneer Corporation
• Robert Bosch GmbH
   

In-dash Navigation System Industry News

• In September 2024, Continental announced a significant expansion of its product portfolio at the Automechanika trade fair, focusing on enhancing mobility solutions. The company has introduced innovative offerings in various segments, including tires, vehicle electronics, and digital solutions.
   
• In August 2023, launched a new line of Mappls Gadgets designed for both cars and two-wheelers. This range includes several advanced products aimed at enhancing vehicle safety and navigation such as vehicle GPS trackers, dash cameras, in-dash navitainment systems, and Smart Helmet Kits.
   

The In-dash navigation system market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2032, for the following segments:

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Market, By Component

• Display unit
• Control module
• Antenna module
• Wiring harness

Market, By Technology

• 2D Maps
• 3D Maps

Market, By Vehicle

• Passenger cars
  • Display unit
  • Control module
  • Antenna module
  • Wiring harness
• Commercial vehicle
  • Display unit
  • Control module
  • Antenna module
  • Wiring harness

Market, By Sales Channel 

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa