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In-Car Gaming Market Trends

Report ID: GMI10574
Published Date: Aug 2024
Report Format: PDF

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In-Car Gaming Market Trends

The in-car gaming is witnessing significant technological advancements in automotive technology. Technological advancements in automotive technology are driving growth in the in-car gaming industry by enabling the integration of sophisticated gaming systems into vehicles. Innovations such as advanced infotainment systems, high-resolution touchscreens, and robust processing power enhance the gaming experience for passengers. The development of AR/VR capabilities and improved connectivity options, such as 5G, allows for more immersive and interactive gaming. These advancements enhance the in-car entertainment experience and attract consumers seeking cutting-edge features, thereby expanding the market and encouraging automotive manufacturers to invest in gaming technologies.

For instance, in January 2024, Ludium Lab, ACCESS Europe GmbH, and XPENG collaborated to launch Europe's first cloud gaming platform for in-car entertainment called XPLAY. This project combines ACCESS in-vehicle infotainment (IVI) technology with Ludium Lab's cloud gaming platform to enable XPENG customers to enjoy state-of-the-art cloud gaming on their vehicles' infotainment screens. The service offers 60 FPS Full HD games that can be played directly on XPENG's extra-wide infotainment screens without the need to download any games. Further, XPLAY includes parental controls and uses a monthly subscription model.

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of in-car gaming reached USD 2.2 billion in 2023 and is set to register over 10.1% CAGR from 2024-2032, owing to the rising 5G and high-speed internet, along with increased connectivity worldwide.

In-car gaming industry from the embedded segment is expected to exceed USD 2.7 billion by 2032, due to seamless integration with existing infotainment systems, ensuring a user-friendly and immersive experience.

North America market is expected to reach over USD 2 billion by 2032, attributed to the robust consumer demand for advanced in-car entertainment in the region.

Tesla, Inc., Harman International Industries, Inc., Volkswagen AG, Electronic Arts Inc., Ford Motor Company, BMW AG, Mercedes-Benz Group AG, Nintendo Co., Ltd., Audi AG, Ubisoft Entertainment SA, are some of the major in-car gaming companies worldwide.