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In-Car Gaming Market Share

Report ID: GMI10574
Published Date: Aug 2024
Report Format: PDF

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In-Car Gaming Market Share

Tesla, Inc., Harman International Industries, Inc., and Volkswagen AG held a significant market share of over 27% in 2023. Tesla has integrated in-car gaming into its infotainment system, offering games powered by its robust processors and connectivity. The company has forged partnerships with game developers, resulting in games that make full use of the vehicle's touchscreen and steering controls. This move significantly enhances the in-car entertainment experience, especially during charging sessions or parking.

Harman prioritizes immersive in-car gaming experiences, focusing on its advanced audio and connectivity solutions. Collaborating closely with automakers, the company ensures that gaming capabilities are seamlessly integrated. Leveraging its audio technology expertise, the company aims to elevate the gaming experience by delivering superior sound quality and flawless connectivity.

Volkswagen, through its MEB platform, allows in-car gaming by incorporating infotainment systems capable of running games. Additionally, the company is focused on partnerships with tech firms to roll out cloud-based gaming services. This strategic move aims to offer entertainment options, especially during vehicle downtime, such as charging stops or autonomous driving phases.

In-Car Gaming Market Companies

Major players operating in the in-car gaming industry are:

Tesla, Inc.
Harman International Industries, Inc.
Volkswagen AG
Electronic Arts Inc.
Ford Motor Company
BMW AG
Mercedes-Benz Group AG
Nintendo Co., Ltd.
Audi AG
Ubisoft Entertainment SA

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of in-car gaming reached USD 2.2 billion in 2023 and is set to register over 10.1% CAGR from 2024-2032, owing to the rising 5G and high-speed internet, along with increased connectivity worldwide.

In-car gaming industry from the embedded segment is expected to exceed USD 2.7 billion by 2032, due to seamless integration with existing infotainment systems, ensuring a user-friendly and immersive experience.

North America market is expected to reach over USD 2 billion by 2032, attributed to the robust consumer demand for advanced in-car entertainment in the region.

Tesla, Inc., Harman International Industries, Inc., Volkswagen AG, Electronic Arts Inc., Ford Motor Company, BMW AG, Mercedes-Benz Group AG, Nintendo Co., Ltd., Audi AG, Ubisoft Entertainment SA, are some of the major in-car gaming companies worldwide.