Home > Media & Technology > Media and Entertainment > Audio Video > Immersive Technology Market

Immersive Technology Market Share

Report ID: GMI8645
Published Date: Mar 2024
Report Format: PDF

Download Free Sample

Immersive Technology Market Share

Microsoft Corporation and Google LLC held significant market share of over 15% in 2023. Microsoft Corporation invests heavily in its HoloLens mixed reality platform, for expanding its ecosystem of hardware, software, and developer tools. This includes releasing new iterations of HoloLens devices with improved features and capabilities to cater to enterprise and consumer markets.

Google LLC focuses on the enterprise market with its Google Glass Enterprise Edition smart glasses. By targeting industries such as manufacturing, logistics, and field services, Google positions Google Glass as a productivity tool for hands-free access to information and remote assistance.

Immersive Technology Market Companies

Major companies operating in the immersive technology industry are:

EON Reality
Google LLC
Honeywell International Inc.
HTC Corporation
Magic Leap, Inc.
Meta Platforms Inc.
Microsoft Corporation
Samsung Electronics Co., Ltd.
Sony Corporation
Unity Software Inc.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of immersive technology reached USD 33.2 billion in 2023 and is set to witness 24.5% CAGR between 2024 and 2032, owing to the diverse application scope of immersive technologies across various industries, including innovative solutions in training, simulation, visualization, marketing, design, and customer engagement.

Hardware segment accounted for a market share of over 50% in 2023 and is expected to cross USD 80 Billion by 2032, propelled by technological upgrades that continually drive the need for more powerful and efficient hardware.

North America market held a revenue share of over 40% in 2023, driven by a robust ecosystem of tech companies, research institutions, and venture capital firms in the region.

EON Reality, Google LLC, Honeywell International Inc., HTC Corporation, Magic Leap, Inc., Meta Platforms Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., Sony Corporation are some of the major industry contenders.