Immersive Technology Market Size - By Component (Hardware, Software, Services), By Application (Training & Learning, Emergency Services, Product Development, Sales & Marketing), By Technology, By Industry Vertical & Forecast, 2024-2032

Immersive Technology Market Size

Immersive Technology Market size was valued at USD 33.2 billion in 2023 and is estimated to register a CAGR of over 24.5% between 2024 and 2032, owing to the diverse application scope of immersive technologies across various industries. Immersive technologies find applications across various industries, including gaming, entertainment, healthcare, education, manufacturing, retail, and real estate. The versatility of these technologies allows for innovative solutions in training, simulation, visualization, marketing, design, and customer engagement. As more industries recognize the potential benefits of immersive technologies, demand continues to grow.
 

Citing an example, in February 2024, the webinar "Exploring Immersive Technology in Agrifood: Extended Reality for Training and Education" showcased a joint initiative between the Office of Innovation in FAO and colleagues at the International Training Centre of the ITC-ILO in Torino. Their collaborative efforts aimed to explore the significant impact of immersive technologies in agriculture and related fields. By bringing together participants from various countries, the webinar facilitated dynamic discussions with experts, blending firsthand field experiences to unveil the transformative prospect of immersive technologies in the agricultural sector and beyond.

Continuous advancements in hardware components such as graphics processing units (GPUs), displays, sensors, and software frameworks have significantly improved the capabilities and performance of immersive technologies. This includes developments in rendering techniques, tracking technologies, and display resolutions, leading to more realistic and immersive experiences.
 

For instance, in February 2024, PROVEN Solution, an innovative venture studio specializing in state-of-the-art Artificial Intelligence (AI), robotics, virtual and augmented reality solutions, has revealed its involvement in LEAP 2024, taking place in Riyadh, Saudi Arabia, from March 4th to 7th. Consisting of PROVEN Consult, PROVEN Robotics, and PROVEN Reality, the company plans to exhibit its cutting-edge products and solutions in AI, Intelligent Process Automation (IPA) technologies, and robotics. This underscores the company’s dedication to showcasing innovation across various sectors.
 

However, immersive technologies often face technical limitations related to hardware capabilities, software compatibility, and content development. For example, VR headsets may have limited field of view, resolution, or refresh rates, leading to less immersive experiences. AR applications may struggle with accurately overlaying digital content onto the physical world due to factors like environmental conditions and device tracking accuracy. Moreover, creating high-quality immersive content requires a deep understanding of 3D modeling, animation, and interactive design, which can be complex and time-consuming.
 

Immersive Technology Market Trends

Extended Reality (XR) Collaboration to facilitate remote collaboration and communication will notably shape the immersive technology industry outlook. With the rise of remote work and distributed teams, XR collaboration tools offer a way for individuals to interact and collaborate in virtual environments regardless of their physical location. These tools enable users to share and manipulate 3D models, conduct virtual meetings, and collaborate on projects in real time, enhancing productivity and fostering creativity.
 

As organizations continue to embrace remote work and seek more effective ways to collaborate, XR collaboration is expected to gain traction as a key trend in the immersive technology market. For instance, in January 2024, at the World Economic Forum Annual Meeting 2024, the Global Collaboration Village united leaders to address real-world challenges using the collaborative power of virtual reality.
 

This innovative initiative highlighted how XR technologies can foster profound participant involvement, surpassing the limitations of traditional video conferencing. The Village represents a refreshed approach to public-private collaboration, echoing the Forum's commitment to advancing global well-being through innovative cooperation.

Immersive Technology Market Analysis

Based on component, the market is divided into hardware, software, and services. In 2023, the hardware segment held over 50% of the market share in 2023 and is expected to cross over USD 80 Billion by 2032. The demand for hardware components in the immersive technology industry is propelled by technological upgrades that continually drive the need for more powerful and efficient hardware, such as high-resolution displays, powerful GPUs, and accurate tracking sensors, to deliver immersive experiences.
 

Besides, as the adoption of immersive technologies like virtual reality (VR) and augmented reality (AR) expands across various sectors, including gaming, healthcare, education, and enterprise, there is a growing demand for hardware to support these applications. Furthermore, as competition in the immersive technology market increases, manufacturers strive to innovate and develop cutting-edge hardware to meet the evolving needs and expectations of consumers and businesses, further fueling demand for hardware components.
 

Based on application, the immersive technology market is segmented into training & learning, emergency services, product development, sales & marketing, and others. The training & learning segment accounted for 31% of the market share in 2023. The adoption of immersive technology in training and learning applications is favored by its ability to provide highly engaging and realistic learning experiences. By simulating real-world scenarios in virtual environments, immersive technologies like virtual reality (VR) and augmented reality (AR) offer hands-on training opportunities without the associated risks or costs.
 

Additionally, these technologies cater to diverse learning styles, allowing for personalized and interactive learning experiences. Furthermore, the scalability and accessibility of immersive training solutions enable organizations to train employees remotely and efficiently, driving widespread adoption in corporate training, education, and skills development programs.
 

North America immersive technology market recorded around 40% revenue share in 2023. The region boasts a robust ecosystem of tech companies, research institutions, and venture capital firms that drive innovation and investment in immersive technologies. Also, high consumer spending power and early adopter mentality contribute to the rapid adoption of immersive products and experiences. Additionally, North America hosts major players in industries such as gaming, entertainment, and technology, which heavily invest in immersive technology development and deployment. Besides, supportive government policies and infrastructure further facilitate the growth of the market in the region.

U.S. immersive technology market will be worth over USD 68.4 billion by 2024, owing to the rapid advancement in hardware and software capabilities. Technological innovations have made virtual reality (VR), augmented reality (AR), and mixed reality (MR) more accessible and appealing to consumers and businesses alike. The gaming and entertainment industries are driving adoption with increasingly sophisticated and engaging content. Additionally, immersive technologies are finding applications in education, healthcare, and training, providing innovative solutions for learning and simulation. The rise of the metaverse and demand for virtual social interactions further contribute to the market expansion. Besides, increasing investment and partnerships within the tech industry further fuel growth.
 

Immersive Technology Market Share

Microsoft Corporation and Google LLC held significant market share of over 15% in 2023. Microsoft Corporation invests heavily in its HoloLens mixed reality platform, for expanding its ecosystem of hardware, software, and developer tools. This includes releasing new iterations of HoloLens devices with improved features and capabilities to cater to enterprise and consumer markets.
 

Google LLC focuses on the enterprise market with its Google Glass Enterprise Edition smart glasses. By targeting industries such as manufacturing, logistics, and field services, Google positions Google Glass as a productivity tool for hands-free access to information and remote assistance.
 

Immersive Technology Market Companies

Major companies operating in the immersive technology industry are:

• EON Reality
• Google LLC
• Honeywell International Inc.
• HTC Corporation
• Magic Leap, Inc.
• Meta Platforms Inc.
• Microsoft Corporation
• Samsung Electronics Co., Ltd.
• Sony Corporation
• Unity Software Inc.
   

Immersive Technology Industry News

• In February 2024, the Teaching, Learning, and Technology Center hosted Meta at Space154 for an engaging demonstration of the state-of-the-art Meta Quest 3 headset. The event was designed to highlight the innovative capabilities of virtual reality (VR) technology in revolutionizing student learning methods and equipping them for a future workforce driven by technology.
   
• In December 2023, Telefónica and Meta partnered to advance and advocate for access to mixed reality among the elderly through the Fundación Telefónica initiative 'RECONECTADOS, la tecnología no tiene edad' (RECONNECTED, technology knows no age). This collaboration aims to facilitate access and engagement for older individuals by conducting workshops focused on immersive and metaverse technology usage.
   

The Immersive technology market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and shipments (Units) from 2021 to 2032, for the following segments:

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Market, By Component

• Hardware
  • Head mounted display (HMD)
  • Gesture tracking devices (GTD)
  • Projectors & display walls (PDW)
• Software
• Services
  • Professional
  • Managed

Market, By Technology

• Virtual reality
• Augmented reality
• Mixed reality
• Others

Market, By Application

• Training & learning
• Emergency services
• Product development
• Sales & marketing
• Others

Market, By Industry Vertical

• Aerospace & defense
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Manufacturing
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Automotive
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Education
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Media & entertainment
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Gaming
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Healthcare
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Retail & e-commerce
  • Virtual reality
  • Augmented reality
  • Mixed reality
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • South Africa
  • UAE
  • Saudi Arabia
  • Rest of MEA