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Immersive Analytics Market Share

Report ID: GMI10135
Published Date: Jul 2024
Report Format: PDF

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Immersive Analytics Market Share

Google LLC and Microsoft Corporation hold a significant share of over 35% in the immersive analytics industry. Google LLC, a global technology leader, is instrumental in the immersive analytics industry through its advancements in AR and VR technologies. VR projects, such as Google Cardboard and Daydream, as well as Google's ARCore platform enhance immersive data visualization and interactive experiences. These technologies are included in enterprise solutions, gaming, and education applications to improve user interaction and data exploration.

Google is firmly positioned to shape the future of immersive analytics and propel its adoption and expansion in the digital world owing to its dedication to innovations and extensive ecosystem of services & tools.

Microsoft Corporation is a pivotal player in the immersive analytics market, leveraging its expertise in AR through HoloLens and MR applications. Businesses may implement immersive data visualization solutions using Microsoft's Azure Mixed Reality services, which improve decision-making and operational efficiency across industries. The company transforms how organizations engage with and draw insights from data by integrating AI-driven analytics and real-time data insights into immersive experiences using technologies such as Microsoft Dynamics 365 Mixed Reality. Microsoft's all-encompassing strategy for immersive analytics demonstrates the company's dedication to driving digital transformation with creative and scalable solutions.

Immersive Analytics Market Companies

Major players operating in the immersive analytics industry are:

Google LLC
International Business Machines Corporation (IBM)
Microsoft Corporation
QlikTech International AB
SAP SE
SAS Institute Inc.
Tableau Software, LLC (a Salesforce company)

Authors: Suraj Gujar, Rutvij Kshirsagar

Frequently Asked Questions (FAQ) :

The market size of immersive analytics reached USD 855 million in 2023 and is set to witness over 46% CAGR between 2024 and 2032, due to the ability of immersive analytics to superimpose digital data on the physical world.

The hardware segment is expected to reach over USD 13 million by 2032, owing to the rising demand for high-resolution screens and sophisticated sensors for monitoring user activity.

Asia Pacific market accounted for over 33% revenue share in 2023, attributed to the rapid adoption of advanced technologies and substantial investments in innovation across the region.

Google LLC, International Business Machines Corporation (IBM), Microsoft Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., and Tableau Software, LLC (a Salesforce company).