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Based on product type, the standard card printers segment accounted for over USD 373 million in 2023 and expected to reach USD 581 million by 2032. Standard card printers are designed to handle a wide range of printing needs, making them versatile for various industries and applications. They can produce ID cards, access cards, membership cards, loyalty cards, and more. Standard card printers are typically more affordable compared to specialized printers, making them accessible to a broader range of businesses and organizations, especially those with budget constraints.
Additionally, these printers are often designed with user-friendly interfaces, making them easy to operate even for individuals with limited technical expertise. This simplicity reduces the need for extensive training and ensures smooth operation.
Based on technology type, the direct-to-card/dye sublimation segment held about 62% share of the ID card printers market in 2023 and is expected to reach USD 831 million by 2032. DTC and dye sublimation printers offer high print quality with sharp images, vibrant colors, and crisp text. This is crucial for producing professional-looking ID cards that are easy to read and visually appealing. Dye sublimation printing also creates ID cards with durable, long-lasting prints that are resistant to fading, scratching, and wear. This is essential for ID cards that need to withstand frequent handling and various environmental conditions.
North America ID card printers market size surpassed USD 278 million in 2023 and expected to reach USD 435 million by 2032. North America, particularly the U.S., has been a hub for technological innovation. Many of the leading ID card printer manufacturers are based in North America and continually develop cutting-edge technologies to meet the evolving market needs. North America has a sizable customer base for ID card printers including government agencies, corporations, educational institutions, healthcare facilities, and various other organizations. The region's diverse and extensive market provides ample opportunities for companies to sell their products and expand their market share.