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With a growing focus on health and wellness, there is an increasing demand for low-calorie, low-sugar, and reduced-fat ice cream options. Consumers are becoming more health-conscious and are looking for indulgent treats that align with their dietary goals. Ice cream parlors are responding by offering products with alternative sweeteners, lower fat content, and nutritional enhancements. Customization has become a significant trend, with consumers enjoying the ability to create their own ice cream combinations. Ice cream parlors are increasingly offering build-your-own sundae bars, where customers can select from a wide range of toppings, sauces, and mix-ins to personalize their desserts.