Ice Cream Parlor Market Analysis

Ice Cream Parlor Market Analysis

Based on type, the market is divided into independent and branded/franchise. In 2023, branded/franchise held the dominant market of USD 9.1 billion and is expected to reach USD 14.2 billion by 2032. Branded and franchise ice cream parlors benefit from strong brand recognition and established reputations. Consumers are drawn to familiar brands known for their quality and consistency. The reliability of a well-known brand can be a significant driver of demand, as customers seek the assurance of a consistent product experience. Branded and franchise parlors typically have access to substantial marketing resources and campaigns that promote their products on a larger scale. National or regional advertising, promotions, and social media campaigns help attract a broad customer base and generate increased foot traffic to franchise locations.

Based on product, the ice cream parlor market is categorized into traditional ice cream and artisanal ice cream. In 2023, traditional ice cream held the dominant market share of 82% and is anticipated to grow through the years. Traditional ice cream, often produced by well-known brands, benefits from strong consumer recognition and trust. Established brands have a loyal customer base who value consistency and reliability in flavor and quality, which drives demand for their traditional offerings. Traditional ice cream is widely available in grocery stores, convenience stores, and various foodservice establishments. Its broad distribution makes it easily accessible to consumers, driving higher volume sales.
 

North America held an ice cream parlor market of around USD 3.7 billion in 2023 and is expected to reach USD 5.7 billion by 2032. With increasing health awareness, there is a growing demand for healthier food options, including lower-calorie, reduced-sugar, and dairy-free ice creams. Ice cream parlors in North America are responding to this trend by offering products with alternative sweeteners, organic ingredients, and lower fat content to cater to health-conscious consumers.
 

The market in U.S. is set to grow through a CAGR of 5.2% through the forecast time period. The rise in dietary restrictions and preferences, such as veganism and lactose intolerance, has driven the demand for plant-based and dairy-free ice creams. Parlors are expanding their menus to include options made from almond, coconut, oat, and soy milk, meeting the needs of customers with specific dietary requirements.
 

The German ice cream parlor market maintained a considerable position in Europe. The convenience of online ordering and home delivery has become increasingly important. The growth of digital platforms and food delivery services has driven parlors to invest in online ordering systems and partnerships with delivery apps to reach a broader customer base and enhance convenience.
 

China is supposed to grow at the highest rate of 6% in the region. The level of disposable income and consumer spending power plays a significant role in driving demand for ice cream. As economic conditions improve and disposable income rises, consumers are more likely to indulge in premium and specialty ice cream products, boosting demand for high-quality and gourmet options.