Hydrogen Vehicle Market Size - By Vehicle (Passenger Cars, Commercial Vehicle), By Powertrain Configuration (Fuel Cell Electric Vehicle, Hybrid Vehicle), By Vehicle Class (Luxury Vehicle, Mid-range Vehicle, Economy Vehicle) & Forecast, 2024 - 2032

Hydrogen Vehicle Market Size

Hydrogen Vehicle Market size was valued at USD 1.8 billion and is estimated to register a CAGR of over 28% between 2024 and 2032. Government support & policies play a major role in propelling the growing adoption of hydrogen vehicles. They provide financial incentives & subsidies to promote the purchase and use of hydrogen vehicles. These include tax credits, grants, rebates, or direct subsidies that reduce the upfront costs or operating expenses associated with hydrogen vehicles.
 

Financial incentives make hydrogen vehicles more affordable & attractive to consumers, thus increasing hydrogen vehicle market demand. For instance, the Zero Emissions Airport Vehicle and Infrastructure Pilot Program offers funding to airports covering up to 50% of the costs for purchasing zero-emission vehicles (ZEVs) and installing or upgrading the necessary infrastructure to support these vehicles.
 

Moreover, public awareness and environmental consciousness are vital factors driving the adoption of sustainable transportation solutions including hydrogen vehicles. There is a rising awareness among the public regarding the urgent need to address climate change. As the impacts of global warming become more evident, individuals are becoming more conscious of their carbon footprints and are seeking ways to reduce their environmental impacts. Hydrogen vehicles, with their potential to reduce greenhouse gas emissions, offer solutions for sustainable transportation. The public recognition of air pollution & its detrimental effects on health is further growing among its end-users.
 

The high initial cost of hydrogen vehicles is hindering the market growth of the hydrogen vehicle market. Presently, the technology needed in fuel cells, hydrogen storage systems, and infrastructure development is quite expensive. Additionally, fuel cells, the major component in hydrogen vehicles, require sophisticated engineering methodologies & materials.
 

The production of fuel cell stacks requires intricate manufacturing processes as well as the use of expensive catalysts, membranes, and other components. These factors contribute to the high cost of fuel cell systems, making them a major component of the overall vehicle cost. The high component costs, the limited economies of scale, and the nascent state of the market contribute to the higher price tag of hydrogen vehicles compared to conventional vehicles, thus hampering the market growth.
 

Hydrogen Vehicle Market Trends

The hydrogen vehicle industry is witnessing significant investments from automakers, technology companies, and governments. Such rising investments are fueling research & development activities, augmenting infrastructure expansion and scaling up hydrogen production & distribution networks.
 

For instance, in May 2024, ULEMCo, a Liverpool-based firm specializing in converting commercial vehicles to hydrogen fuel has secured over USD 5.4 million in funding. Their ‘dual fuel solution’ (H2CED) allows heavy-duty vehicles to operate on hydrogen while still using diesel when needed. This innovative approach enables fleet operators to transition to cleaner fuel and drastically cut carbon emissions without the need to replace their current vehicles.
 

Many efforts have been recorded among automakers, industry associations & government agencies to raise consumer awareness. These are focused on educating the public about the benefits of hydrogen vehicles through campaigns that highlight the advantages of these vehicles; and address & build consumer confidence are contributing to market growth.
 

Hydrogen Vehicle Market Analysis

Based on powertrain configuration, the market is categorized into FCEV and hybrid vehicles. The FCEV segment accounted for a market share of 100% and is projected to grow by 2032. The market is expected to grow over the coming years due to the rising awareness of the deteriorating air quality and the excessive noise emerging from public & private vehicles.
 

The considerably rapid shift from conventional fuel vehicles toward eco-friendly alternatives in recent years is fueling the demand for these vehicles. Strict environmental regulations, government incentives & subsidies promoting the use of clean fuel, and an increase in harmful gas emissions from combustion engine vehicles are some of the other factors that are estimated to propel market growth over the forecast period.
 

Based on vehicle, the hydrogen vehicle market is categorized into passenger cars and commercial vehicles. The passenger cars segment accounted for a market share of over 67% in 2023. The growing adoption of hydrogen-powered passenger cars can be attributed to environmental concerns, infrastructure development, and technological advancements. In addition, automaker commitment, government support, pilot programs, demonstrations, and collaborations among industry stakeholders are further driving the market growth.
 

Moreover, hydrogen-powered passenger cars offer consumers a sustainable & efficient mode of transportation, fueling market growth. Further, governments across the world are implementing policies, incentives, and subsidies to promote the adoption of hydrogen-powered vehicles including passenger cars. These measures aim to accelerate market growth, reduce emissions, and promote a sustainable transportation ecosystem.
 

Asia Pacific dominated the hydrogen vehicle market with a major share of over 75% in 2023. Countries such as Japan and South Korea are leading in building extensive hydrogen refueling networks and developing green hydrogen production technologies. This infrastructure development supports the adoption of hydrogen vehicles by addressing range anxiety and refueling challenges, thereby accelerating market growth. Additionally, government policies and incentives in these countries are further driving the expansion and feasibility of hydrogen-powered transportation.
 

Countries such as the U.S. and Canada are expected to engage in international collaborations and knowledge exchange to accelerate hydrogen vehicle market growth. The sharing of best practices, research findings, and technological advancements can benefit all the countries involved. In North America, the encouragement of partnerships & collaborations between government entities, industry stakeholders, and research institutions to accelerate the development & adoption of hydrogen commercial vehicles will also augment market growth. These collaborations aim to leverage expertise, share resources, and drive innovations in the sector.
 

Hydrogen Vehicle Market Share

Toyota and Hyundai are the major market players operating in the global hydrogen vehicle industry accounting for over 40% of market share in 2023.  Toyota focuses on continuous innovation and investment in hydrogen infrastructure. The company focuses on expanding its hydrogen fuel cell technology beyond passenger vehicles to commercial applications. Toyota is collaborating with governments and industry partners to enhance hydrogen refueling networks and reduce costs, ensuring broad market adoption and reinforcing its position in the hydrogen economy.
 

Hyundai strengthens its competitive edge by advancing hydrogen fuel cell technology and expanding its hydrogen vehicle lineup, including the Hyundai Nexo. The company invests in hydrogen infrastructure development and strategic partnerships to support refueling network expansion. Hyundai is further exploring hydrogen solutions for various applications, including commercial vehicles and public transportation, to drive market growth and position itself as a key player in the hydrogen sector.
 

Hydrogen Vehicle Market Companies

Major players operating in the hydrogen vehicle industry are:

• Ballard Power Systems
• BMW
• Daimler AG (Mercedes-Benz)
• Honda Motor Co., Ltd
• Hyundai Motor Company
• ITM Power
• Linde plc
• Nel Hydrogen
• Nikola Corporation
• Plug Power Inc
• Toyota Motor Corporation
   

Hydrogen Vehicle Industry News

• In May 2024, Volvo Trucks announced its development of hydrogen-powered trucks with combustion engines, with on-road testing scheduled to commence in 2026 and a commercial launch planned for the end of the decade. Utilizing green hydrogen, Volvo seeks to further its net zero ambitions and assist customers in reaching their decarbonization goals.
   
• In March 2024, Mannok announced a strategic partnership with Hydrogen Vehicle Systems (HVS) to initiate a pioneering trial of hydrogen fuel cell trucks. As the UK's first hydrogen fuel cell truck OEM, HVS will collaborate with Mannok to integrate hydrogen fuel cell HGVs into their fleet. This innovative trial underscores Mannok's dedication to sustainability and its goal of achieving net-zero carbon emissions by 2050.
   

The hydrogen vehicle market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Mn) and shipment (Units) from 2021 to 2032 for the following segments:

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Market, By Vehicle

• Passenger cars
• Commercial vehicle
  • Buses
  • Trucks

Market, By Powertrain Configuration

• Fuel Cell Electric Vehicles (FCEV)
• Hybrid vehicles

Market, By Vehicle Class

• Luxury vehicles
• Mid-range vehicles
• Economy vehicles

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA