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The humic acid industry is seeing a rise in trends reflecting its growing importance across various sectors. There is an increasing focus on sustainable agriculture, with more farmers adopting humic acid to enhance soil health and crop productivity. Environmental concerns are driving the use of humic acid in bioremediation to address soil and water pollution. In horticulture, its popularity is growing due to its benefits in improving plant health and yields. Additionally, the rise of natural and organic dietary supplements is boosting demand for humic acid for its potential health benefits. These trends highlight a broadening application base and increasing market interest.