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Humectants Market Trends

Report ID: GMI3746
Published Date: Jul 2023
Report Format: PDF

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Humectants Market Trends

Consumers were increasingly seeking natural and sustainable products, leading to a rising demand for humectants derived from plant-based sources. Ingredients like glycerin from vegetable oils and natural extracts were gaining popularity as alternatives to synthetic humectants. The cosmetics and personal care industry continued to witness growth, driving the demand for humectants used in various skincare, haircare, and cosmetic formulations. Consumers' focus on self-care and grooming routines contributed to the increasing adoption of products containing humectants. Thus, the growing prevalence of chronic and blood-related disorders is expected to expedite the market revenue.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of humectants reached USD 15.9 billion in 2022 and is estimated to record USD 30 billion by the end of 2032, due to rising consumption across the cosmetics and personal care sector.

Demand for natural humectants reached USD 8.9 billion in 2022 and will see expansion through 2032, owing to the increasing consumer preference for sustainable and environmentally friendly ingredients.

The food and beverages application segment recorded 27% of the market industry share in 2022 and is expected to grow at a lucrative pace by 2032, attributed to higher adoption to retain moisture in products, preventing them from drying out and extending shelf life.

U.S. market size held over USD 3.5 billion revenue in 2022 and is anticipated to expand at significant pace from 2023 to 2032, on account of higher adoption in the personal care and cosmetics industry.