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The hot melt adhesives industry is witnessing strong demand growth driven by increasing collaborations among notable companies. Strategic dialogue and collaborations are essential to foster innovation, grow productivity, and expand market Access. Through partnerships, high-quality adhesive solutions can be developed for the needs of various industries. These networks also facilitate pooling for larger projects and market expansion programs, allowing companies to enter new geographies and cater to larger customer bases.
Furthermore, joint efforts are often accompanied by globalization and greater emphasis on environmental responsibility, coinciding with eco-friendly and sustainable HMA products. When leading companies work together, they can also better address common industry challenges, such as raw material fluctuations and complex regulations. Consequently, these collaborations contribute to the growth of the HMA market.
Citing an instance, in March 2023, Pidilite Industries, a manufacturer of adhesives, coatings, and installation chemicals, partnered with Jowat SE, the world-renowned German supplier of industrial adhesives. With this partnership, Pidilite will now offer exclusively locally made Jowat Hot Melt to Indian customers.