Honeymoon Tourism Market Size - By Experience, By Duration, By Age Group, By Budget, By Destination, By Booking Mode, Analysis, Share, Growth Forecast, 2024 - 2032

Honeymoon Tourism Market Size

The global honeymoon tourism market size was valued at USD 121.3 billion in 2023 and is projected to grow at a CAGR of 6.1% between 2024 and 2032. One key driver of the market is the increasing disposable income and economic growth across the globe. According to Statista, the Gross Domestic Product (GDP) of countries including China and India witnessed a significant rise. China's GDP increased from USD 17.66 trillion in 2023 to USD 18.53 trillion in 2024, while India's GDP grew from USD 3.57 trillion in 2023 to USD 3.94 trillion in 2024.
 

As these economies expand, more people have higher disposable incomes, enabling them to spend on luxury travel and unique experiences, such as honeymoons. This trend is strong in emerging markets such as China and India, where a growing middle class drives demand for international honeymoon packages and exclusive experiences. Newlyweds are choosing more luxurious and distant destinations and spending on special experiences including private tours, cruises, and upscale accommodations, boosting the market.
 

Social medial platforms such as Instagram, Facebook, and Pinterest significantly impact honeymoon destination choices. Eye-catching content featuring luxury resorts and exotic locations encourages couples to plan unique honeymoons. Travel blogs, influencers, and digital platforms make it easier to discover new destinations. Sharing honeymoon experiences on social media increases demand for popular destinations and unique options including eco-friendly resorts, adventure trips, and cultural tours. Additionally, travel companies are leveraging these platforms to market exclusive packages and deals, further driving interest and bookings.
 

Countries in the Asia-Pacific and Latin American regions are actively promoting tourism through government initiatives, better infrastructure, and special honeymoon packages. For instance, in February 2022, Kerala Tourism launched a honeymoon campaign using short musical videos to attract honeymooners worldwide. The Department of Tourism created a music album called ‘Love is in the Air’, featuring eight songs, each under a minute. Kerala Tourism shared these songs on social media to promote the state as a safe and ideal honeymoon destination.
 

Honeymoon Tourism Market Trends

Online travel agencies (OTAs) such as Booking.com, Expedia, and Airbnb have made honeymoon planning easier and more accessible. These platforms offer competitive prices, reviews, and customized honeymoon packages, allowing couples to plan their trips without a travel agent. OTAs help grow the market by making it simple for couples to explore, compare, and book their honeymoons online. This ease of access expands the customer base and increases spending, as couples can easily find and personalize their travel experiences.

Companies are introducing new booking platforms to helps couples enhance their honeymoon travel. For instance, in July 2024, Honeymoons.com launched its new booking site, book.honeymoons.com. This platform is designed for honeymooners and romantic travelers, allowing couples to package their flights, hotels, and airport transfers at top romantic resorts. After booking, each couple is paired with a honeymoon travel agent for exceptional customer support, ensuring a memorable travel experience. The platform also features five exclusive destinations known for their romantic and luxurious settings.

Honeymoon destinations, especially beach and tropical spots, often depend on specific seasons. Bad weather, such as monsoons or hurricanes, during peak times can disrupt travel plans, causing cancellations and fewer bookings. This seasonal reliance leads to fluctuations in demand and revenue, as many places count on certain periods for peak tourism. Unexpected weather or natural disasters can hurt the profitability of destinations that depend on good weather. To mitigate these risks, destinations can diversify their offerings, improve infrastructure, and develop marketing strategies targeting off-peak seasons.
 

Honeymoon Tourism Market Analysis

Based on age group, the market is segmented into below 25 years, 25-40 years and above 40 years. In 2023, the 25-40 years segment accounted for around 70% of the market share and is expected to exceed USD 130 billion by 2032. The 25-40 years segment dominates the market due to growing desire for unique experiences. Couples aged 25-40 are increasingly seeking unique honeymoon experiences that create lasting memories. They prefer packages with unconventional adventures, cultural activities, and unique accommodations.
 

Activities such as wildlife safaris, hot air balloon rides, and culinary tours appeal to them, making their honeymoon special. Also, social media platforms such as Instagram and TikTok heavily influence their travel decisions by showcasing dream destinations. The desire to capture and share picturesque moments drives them to choose visually appealing locations, making Instagrammable destinations more attractive to this age group.
 

Based on experience, the honeymoon tourism market is divided into beach honeymoon, eco-friendly honeymoon, adventure honeymoon, cruise honeymoon, cultural honeymoon, road trip honeymoon and others. The beach honeymoon segment held around 30% of the market share in 2023 due to several key factors. Beach destinations are popular for couples seeking relaxation after wedding planning.
 

The soothing waves, sandy beaches, and beautiful sunsets create a perfect setting for bonding and recharging. This need for tranquility drives demand for beach honeymoon packages, especially at all-inclusive resorts with spa services, beachside dining, and private accommodations. Additionally, beach destinations offer various activities including water sports such as snorkeling, scuba diving and paddleboarding. This mix of adventure and relaxation appeals to a wide audience, making beach honeymoons highly attractive.
 

North America region accounted for a honeymoon tourism market share of over 33% in 2023 and is expected to exceed USD 55 billion by 2032, due to presence of variety of honeymoon destinations, from Hawaii's tropical beaches to the Rocky and Smoky Mountains' scenic retreats. This diversity allows couples to choose settings that match their preferences, whether for relaxation, adventure, or cultural experiences.
 

The region's varied climates and landscapes attract honeymooners seeking unique experiences. National parks including Yellowstone and Yosemite and mountain ranges such as the Rockies and Appalachians provide numerous outdoor activities. Adventure-themed honeymoons, which strengthen bonds and create lasting memories, drive honeymoon tourism in North America.
 

Europe honeymoon tourism market is expected to witness a significant growth during the forecast period. The region is top choice for honeymooners due to its romantic charm and rich history. Cities such as Paris, Venice, and Santorini, with their stunning architecture and cultural heritage, attract couples. Europe's proximity of countries allows for multi-destination trips, enhancing the honeymoon experience. An efficient transportation network, including trains, buses, and budget airlines, makes travel between cities easy. This is expected to drive the growth of market during the forecast period.
 

The Asia Pacific region is becoming a popular honeymoon destination, led by countries such as Thailand, Indonesia, and the Maldives. These places offer beautiful landscapes, rich cultures, and unique experiences such as wellness retreats and adventure sports. The appeal of these exotic locations drives honeymoon tourism market growth. Additionally, honeymooning in the Asia Pacific is often more affordable than in Western destinations, providing luxury accommodations and activities at lower costs. This value for money attracts budget-conscious couples and those looking to enhance their honeymoon experience, boosting the region's market.
 

Honeymoon Tourism Market Share

Marriott International Inc. and Booking.com collectively held a market share of around 6% in the honeymoon tourism industry in 2023. Marriott focuses on offering exclusive honeymoon packages with luxury stays, gourmet dining, spa treatments, and romantic outings. By partnering with local vendors, Marriott creates personalized experiences, making it a preferred choice for unforgettable honeymoons.
 

Booking.com collaborates with local tour operators to provide honeymooners with discounts on romantic dinners, couples’ massages, and adventure activities. This added value attracts couples looking to enhance their honeymoon. The company also launches seasonal promotions during peak wedding times, offering discounts on select destinations and accommodations.
 

Honeymoon Tourism Market Companies

Major players operating in the honeymoon tourism industry are:

• Abercrombie & Kent
• Airbnb
• Booking.com
• Expedia, Inc.
• Flight Centre Travel Group Limited
• MakeMyTrip Limited
• Marriott International Inc.
• Royal Caribbean International
• Sandals Resorts
• Thomascook.in
   

Honeymoon Tourism Industry News

• In February 2024, dnata Travel Group partnered with Dubai's Community Development Authority to offer customized honeymoon travel packages for UAE citizens. This initiative supports the Dubai Wedding Programme, part of the Dubai D33 strategy, aimed at reducing wedding planning costs and strengthening family bonds. dnata Travel Group will provide exclusive offers, discounted travel, flexible payment plans, and other benefits for UAE Nationals traveling to popular honeymoon destinations.
   
• In November 2023, Away & Co launched Away for Love, a product line designed to enhance romantic getaways and honeymoons. This line offers unique journeys to legendary and exotic destinations, aiming to create lasting memories. Away for Love is perfect for couples looking to avoid typical beach or European city honeymoons, offering quiet adventures and opportunities to reconnect through shared experiences.
   

The honeymoon tourism market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2032, for the following segments:

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Market, By Experience

• Beach
• Eco-friendly
• Adventure
• Cruise
• Cultural
• Road trip
• Others

Market, By Duration

• Short(3-5 days)
• Standard (6-10 days)
• Extended (Above 10 days)

Market, By Age Group

• Below 25 years
• 25 - 40 years
• Above 40 years

Market, By Budget

• Luxury
• Mid-range
• Low-range

Market, By Destination

• Domestic
• International

Market, By Booking Mode

• Travel agency
• Self-planned trips
• Online travel platforms

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa