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The growing prevalence of target diseases, particularly Alzheimer's and dementia, is expected to be a significant market growth. As the global population ages and life expectancy increases, there has been a substantial rise in the number of individuals affected by these neurodegenerative conditions. For instance, according to the National Institutes of health (NIH) report, Alzheimer is the sixth-leading cause of death in the U.S. and the fifth-leading cause of death among Americans aged 65 and older. An estimated of 6.2 million Americans aged 65 and older are living with Alzheimer's dementia (AD). This number could grow to 13.8 million by 2060 barring the development of medical breakthroughs to prevent, slow or cure AD. Thus, increasing prevalence of AD is creating a higher demand for specialized care services, including home healthcare to support patients and their families, thereby fostering the market progress.