Home Care Packaging Market Trends

Home Care Packaging Market Trends

The latest trend in the home care packaging industry is the growing shift towards refillable and reusable packaging. This approach aims to reduce single-use plastics by offering packaging that can be refilled multiple times, supporting a circular economy. Refillable packaging not only cuts down on waste but also encourages sustainability, as consumers return empty containers for reuse. This trend is gaining momentum as brands and retailers prioritize eco-friendly solutions to meet both environmental goals and consumer demand for more sustainable products. The focus is on durability, ease of use, and the reduction of plastic waste, driving innovation in packaging design.
 

For instance, in January 2024, Marks & Spencer (M&S) expanded its popular ‘Refilled’ scheme to 25 stores across the UK, following successful trials at six locations. The supermarket’s ‘Refilled’ scheme provides customers with a choice of 10 own-brand homecare products in reusable packaging, including cleaning sprays, laundry products and washing-up liquid. This initiative offers homecare products in refillable, reusable packaging, helping reduce single-use plastic. M&S estimates the expansion will eliminate 150,000 pieces of plastic packaging, supporting its sustainability goals.