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The focus on health and wellness continued to be a significant driver for the hibiscus market. Consumers' interest in natural and herbal remedies, along with the growing awareness of the health benefits of Hibiscus, led to an increased demand for Hibiscus-based products. Hibiscus tea and beverages gained popularity due to their refreshing taste and potential health benefits. This trend was expected to continue, with companies innovating by introducing new Hibiscus-infused beverages.