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The hemp protein powder industry is experiencing notable growth, driven by rising consumer demand for plant-based, sustainable protein sources. Health-conscious consumers are increasingly seeking hemp protein for its complete amino acid profile, fiber content, and nutritional benefits. This trend aligns with the expanding popularity of vegan and vegetarian diets, particularly in North America and Europe, where plant-based alternatives are in high demand.
Innovations in hemp protein processing are also improving product quality, while regulatory advancements around hemp cultivation are fostering greater market access globally. However, challenges such as regulatory variability and cost competition with other proteins may impact growth trajectories.