Hemp Protein Powder Market Size - By Nature, Application, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Hemp Protein Powder Market Size

The global hemp protein powder market size was valued at USD 165.5 million in 2023 and is estimated to grow at a CAGR of over 13.8% from 2024 to 2032, driven by rising consumer demand for plant-based protein alternatives, particularly among health-conscious individuals, vegans, and vegetarians. Its high nutritional profile rich in amino acids, fiber, and essential fatty acids makes it attractive for fitness enthusiasts and individuals focused on muscle growth, weight management, and overall wellness. Additionally, increased awareness of sustainable and eco-friendly products bolsters hemp protein’s appeal, as it has a lower environmental impact compared to animal-based proteins.
 

The market is also seeing expanded applications beyond traditional health supplements, with uses in smoothies, baked goods, personal care and functional foods. Overall, hemp protein powder’s versatility and health benefits are propelling its growth across diverse consumer segments globally.
 

For instance, in March 2022, Lotus Organics+ introduced hemp into its beauty product range with the launch of its new Hemp Youth Glow line. This new collection included a variety of skincare solutions such as the Hemp Youth Glow Blissful Serum, Hemp Youth Glow Soothing Cleanser, Hemp Youth Glow Crème, Hemp Youth Glow Facial Oil, and Hemp Youth Glow Sleep Crème.
 

Hemp Protein Powder Market Trends

The hemp protein powder industry is experiencing notable growth, driven by rising consumer demand for plant-based, sustainable protein sources. Health-conscious consumers are increasingly seeking hemp protein for its complete amino acid profile, fiber content, and nutritional benefits. This trend aligns with the expanding popularity of vegan and vegetarian diets, particularly in North America and Europe, where plant-based alternatives are in high demand.
 

Innovations in hemp protein processing are also improving product quality, while regulatory advancements around hemp cultivation are fostering greater market access globally. However, challenges such as regulatory variability and cost competition with other proteins may impact growth trajectories.
 

Hemp Protein Powder Market Analysis

The hemp protein industry is experiencing notable growth, driven by increasing consumer awareness of health benefits and a rising demand for sustainable food ingredients. The global shift towards vegan and vegetarian diets further fuels this demand, as hemp protein is recognized as a rich plant-based protein source. Key growth drivers include the expansion of product portfolios to meet diverse consumer needs, development of innovative hemp-based food and beverage products, and increased penetration in untapped markets.
 

However, challenges such as regulatory issues and competition from other plant proteins persist. Overall, the outlook for the hemp protein market remains positive, with substantial opportunities for innovation and market expansion.
 

The hemp protein powder market from conventional segment was valued at USD 108.2 million in 2023, and it is anticipated to expand 14% of CAGR during 2024 to 2032, due to their established cultivation practices, broad availability, and consumer familiarity. Hemp seeds, rich in essential amino acids and fatty acids, provide a highly nutritious protein option that appeals to health-conscious consumers.
 

The growing demand for plant-based protein, coupled with the rising awareness of hemp's environmental benefits, reinforces its prominence. Conventional hemp protein is often favored for its affordability, consistent quality, and integration into various food products, from smoothies to protein bars, making it a staple in the diets of fitness enthusiasts and individuals seeking nutritious alternatives.
 

The hemp protein powder market from dietary supplements segment reached USD 58.1 million in 2023 and gained 13.9% CAGR from 2024 to 2032. Conventional supplements, particularly hemp protein powder, dominate the market due to their established reputation for nutritional benefits. Rich in essential amino acids, omega fatty acids, and fiber, hemp protein is favored for its plant-based source of protein, making it a popular choice among health-conscious consumers and those following vegan or vegetarian diets.
 

The growing awareness of the health benefits associated with hemp, combined with its versatility in various applications, from smoothies to baked goods, further enhances its appeal. Additionally, the rise of fitness and wellness trends has propelled demand, solidifying hemp protein powder's position in the conventional supplements market.
 

The hemp protein powder market from offline retail segment held over USD 91.6 million in 2023 and gained 14% CAGR through 2032. The dominance of offline retail for hemp protein powder is primarily driven by consumer preference for physical shopping experiences and the immediate availability of products. Health food stores, supermarkets, and specialty shops provide a tactile experience where customers can assess product quality and seek personalized advice from staff.
 

Additionally, offline retail often features a well-curated selection of trusted brands, appealing to health-conscious consumers. In-store promotions, product sampling, and the opportunity to compare various options enhance consumer confidence and encourage purchases. This hands-on approach fosters brand loyalty and plays a crucial role in the overall growth of the market.
 

U.S. hemp protein powder market size dominated around USD 39.2 million in 2023 and poised to expand at a 14% CAGR till 2032, due to its advanced agricultural infrastructure, established supply chains, and increasing consumer awareness of plant-based nutrition. This has spurred growth in hemp cultivation, ensuring a steady supply of high-quality raw materials. Additionally, the rising trend of health-conscious consumers seeking sustainable, high-protein alternatives contributes to the robust demand for hemp protein powder. Consequently, the U.S. remains a leader in innovation and distribution within the global hemp protein sector.
 

Hemp Protein Powder Market Share

The competitive landscape for hemp protein powder features several notable players. Anthony's Goods stands out for its high-quality products and strong online presence, catering to health-conscious consumers. Evo Hemp focuses on sustainability and sourcing practices, appealing to eco-friendly buyers. Health Horizons distinguishes itself with a diverse product range, including flavored hemp protein options, enhancing consumer choice. India Hemp and Co. leverages the growing demand for local sourcing, promoting its organic offerings while emphasizing the nutritional benefits of hemp.
 

 Meanwhile, India Hemp Organics targets the wellness market, highlighting its commitment to purity and organic certification. Collectively, these companies drive innovation and competition in the market, each carving out unique niches to attract their target audiences.
 

Hemp Protein Powder Market Companies

Major players operating in the hemp protein powder industry are:

• Anthonys Goods
• Evo Hemp
• Health Horizons
• India Hemp Organics
• Manitoba Harvest
• Navitas Organics
• Nutiva
• Sunwarrior
• Terrasoul Superfoods
   

Hemp Protein Powder Industry News

• In April 2023, hemperella launched an innovative new line of hemp-based superfood products, including hemp protein powder, in 900 LIDL stores across Poland and 400 LIDL stores throughout the Netherlands. This initiative was planned to make hemperella the leading hemp Superfood brand for consumers who want to maintain a healthy lifestyle.
   
• In June 2024, Curaleaf Holdings, Inc., under its Select and Zero Proof brands, introduced a new range of hemp-derived THC products. These products will be available for order directly from consumers through Curaleaf’s newly launched online store, TheHempCompany.com.
   

This hemp protein powder market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Kilo Tons) from 2021 to 2032, for the following segments:

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Market, By Nature

• Organic
• Conventional

Market, By Application

• Functional beverage
• Dietary supplements
• Pharmaceuticals
• Personal care
• Others

Market, By Distribution channel

• Online retail
  • E-commerce websites
  • Brand-specific websites 
• Offline retail
  • Supermarkets/hypermarkets
  • Specialty stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa