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The global market for heavy lifting equipment showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Caterpillar Inc., Komatsu Ltd., Hyundai Construction Equipment, Liebherr Group, and Terex Corporation. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Major players operating in the heavy lifting equipment industry are: