Healthcare Gamification Market - By Game Type (Casual Games, Serious Games, Exercise Games), By Application (Prevention, Therapeutic, Education), By End-use (Enterprise Based, Consumer Based) & Forecast, 2023-2032

Healthcare Gamification Market Size

Healthcare Gamification Market size was more than USD 10 billion in 2022 and is projected to observe a 10.5% CAGR from 2023 to 2032.
 

The prevalence of chronic diseases and the adoption of unhealthy and sedentary lifestyle changes are expected to drive market growth. The healthcare sector has undergone transformative growth supported by the development of digital and mobile technologies for the treatment of chronic illnesses. Proper management of diseases necessitates routine testing and monitoring. Gamification helps manage diabetic care by tracking and measuring blood glucose, insulin, and food intake while sharing progress and rewarding users. Managing diabetes through self-care is made possible for patients through gamification in the healthcare sector.
 

Challenges in long-term user engagement could impact the healthcare gamification industry growth. The gaming features and design strategies used in these solutions mostly lead to short-term behavioral changes, which makes long-term engagement an issue. The learner's engagement issue has typically been observed from a pedagogical and psychological perspective. Another significant factor that limits long-term user involvement is the lack of application interoperability.
 

Healthcare Gamification Market Analysis

Healthcare gamification market share from the serious games segment is expected to surpass nearly USD 2.9 billion by 2032. The growing use of serious games in healthcare can spark interest in the education, training, and performance evaluation of patients and healthcare professionals. There have been many serious games introduced in the e-health space over the past few years. These video games cover a wide range of topics, including radiology procedures, cardiopulmonary resuscitation (CPR), and patient care.  
 

Healthcare gamification market from the education analysis application is expected to witness 11.1% CAGR between 2023 and 2032. Raising awareness and educating users about the advantages of a healthy lifestyle is influencing the need for digital health apps. Health professions educators are increasingly using gamification to optimize students’ learning experience. Healthcare gamification is implemented in medical education as it is considered to make learning enjoyable, memorable, and more efficient.
 

Healthcare gamification market from the consumer-based end-use segment is anticipated to showcase a 10.3% CAGR from 2023 to 2032. One of the main factors driving this growth is the expanding popularity of health consumerism which makes the delivery of healthcare services more cost-effective and efficient. It transforms an employer's health benefit plan, putting economic purchasing power and decision-making in the hands of participants.
 

Europe healthcare gamification market is expected to surpass around USD 6.95 billion by 2032 as consumers and enterprises continue to embrace gamified business methods. The rising prevalence of chronic disorders and diseases in the region will influence regional market trends. According to the WHO, chronic diseases such as cancer, chronic respiratory diseases heart disease, stroke, and diabetes, are the leading cause of mortality in Europe, representing 86% of all deaths and 77% of the total disease burden. Awareness programs and other developments across the gamification industry will foster regional industry statistics.
 

Healthcare Gamification Market Share

Some of the prominent players in the healthcare gamification industry include :

• Alkili Interactive labs
• Bunchball, Inc.
• BrainLAB AG
• Cognifit
• Mango Health, Inc.
• EveryMove Inc.
• Google LLC
• Ayogo Health Inc.
• Microsoft Corporation
• and Nike, Inc.

Companies are working to improve their global standing through mergers and acquisitions.
 

Impact of COVID-19 Pandemic

A dramatic rise in COVID-19 cases forced authorities to impose restrictions on the cross-regional movement of people and products. Even though some parts of the healthcare industry are still affected by the pandemic, the demand for healthcare gamification continues to be strong. Users have turned to digital, app-based solutions midst of pandemic-like conditions. Mobile applications for health and fitness are used as an alternate method of monitoring and controlling health activities. Several developers are working to integrate medical prescription tracking elements in telehealth apps based on healthcare gamification concepts. Increasing adoption of novel solutions to improve self-care is expected to spur market growth in the post COVID-19 era.
 

The healthcare gamification market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue in USD Million from 2018 to 2032 for the following segments:

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By Game Type

• Casual Games
• Serious Games
• Exercise Games

By Application 

• Prevention
• Therapeutic
• Education
• Others

By End-use

• Enterprise based
• Consumer based

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE