Healthcare Data Monetization Solutions Market

Healthcare Data Monetization Solutions Market Size

The global healthcare data monetization solutions market size was valued at USD 998.3 million in 2024 and is estimated to grow at 18.2% CAGR from 2025 to 2034. The evolution of healthcare data monetization around the world is limited only by the development of new digital platforms and collaborations between technology companies and medical institutions.

For example, in 2024, Mayo Clinic used anonymized patient records for clinical research initiatives after integrating its three proprietary data pipelines: CloudMetrics, InsightFlow, and PrecisionXchange. Additionally, Cleveland Clinic captured seven data-sharing borderless specialized projects in the field of genomics. Moreover, Stanford Medicine initiated at least nine clinical trial programs to which an AI-based clinical trial optimization analytics application was provided.

The growing adoption of electronic health records (EHRs) is likely to fuel growth in the market. EHR is the set of information of a patient stored electronically, including details such as diagnosis, case history, medication history, and treatment given. EHR serves as one of the primary requirements in the healthcare data monetization chain for functions such as medical research, constructing new drugs, and developing clinical trials programs. For instance, based on a survey held in June 2023 by the insurance company Munich Re Group from Germany, around 90% of insurers claimed that they actively utilize EHRs, which shows a 38% increase since 2020.

The boost in the use of technology in healthcare systems comes as a vital factor in the growth of the market for healthcare data monetization solutions. One of the big changes anticipated to occur in the particular period is improving the level of attention to security and privacy, the growth of data exchange platforms, the increased proliferation of value-based care models, the application of AI and machine learning, as well as the creation of data monetization alliances. All of these anticipations are likely to affect the trends in the infrastructure of healthcare data monetization solutions.

Healthcare Data Monetization Solutions Market Trends

• The increasing use of external data sources, digital transformation in the healthcare sector, and rising enterprise data volume are major factors driving the market's growth.
  
• Furthermore, the growing focus on patient-centric care and the ever-increasing demand for telehealth and remote patient monitoring contribute to the demand for data-driven insights, accelerating the growth of data monetization solutions in the healthcare industry.
  
• Moreover, changing regulatory frameworks and compliance requirements highlight the need for secure data sharing and monetization, encouraging the development of innovative solutions that ensure security, privacy, and compliance in healthcare data utilization and exchange. The healthcare sector is experiencing a notable rise in the utilization of external data sources, mainly on account of the exponential growth of digital information and the convergence of technology.
  

Healthcare Data Monetization Solutions Market Analysis

In 2021, the global market was valued at USD 616.8 million. The following year, it saw a slight increase to USD 723.5 million, and by 2023, the market further climbed to USD 849.5 million. Based on the type, the market is divided into direct data monetization and indirect data monetization. The direct data monetization segment is projected to grow at a 19.4% CAGR throughout the forecast period.

• Businesses can use their internal data for indirect data monetization by creating new products, enhancing existing processes, performing marketing activities, selling, or conducting any business processes that generate revenue. Customers are increasingly looking for personalized services, be it in the form of data, marketing or products. By monetizing indirect data solutions, businesses make use of customer data to devise targeted marketing campaigns, offers, and recommendations.
  
• In the healthcare industry, where interoperability, efficient data management, enhanced patient outcomes, and cost reduction are becoming important, direct data monetization is becoming very popular. It enables standardization of data among various healthcare providers by allowing them access to data from multiple sources in real time, thus enabling informed decisions to be made regarding patient care and reducing infrastructure costs through trend and pattern identification in patient data.
  

Based on the deployment type, the cloud segment dominated the healthcare data monetization solutions market. In 2024, the cloud-based solutions captured a revenue share of 70.2%, a trend expected to continue in the coming years.

• The demand for cloud-based solutions is rising significantly as they are hosted on the vendor’s servers and accessed remotely from any location. Cloud-based software eliminates the need for regular manual updates of software solutions and enables users to access data easily from any location. Recently, affordability and ease of use have increased with the adoption of cloud-based software. Furthermore, cloud-based software provides several services, including data backup, system customization, automatic software upgrades, and threat protection, which help organizations automate their workflows. Thus, such factors propel market growth.
  
• The on-premises segment is anticipated to grow significantly over the forecast period. With on-premises solutions, healthcare sector professionals can customize the system to meet unique needs and seamlessly integrating it with other on-premises systems. Furthermore, it is a robust and popular option for healthcare organizations emphasizing internal data control, security, and in-house management. Such factors are anticipated to boost market growth over the forecast period.
  

Based on data type, the healthcare data monetization solutions market is bifurcated into clinical data, claims data, EHR data, and genomic data. In 2024, the clinical data segment represented a 24.5% revenue share and the EHR segment has the highest growth of 18.8%.

• The growth of EHR adoption primarily drives the market growth, along with the increase in use of external data sources, the need to curtail escalating healthcare costs, increasing partnerships and collaborations among players, and growing investments in advanced analytics.
  
• Additionally, factors such rising adoption of Artificial intelligence in precision medicine, and the explosion in bioinformatics data and large healthcare datasets are also contributing to the market growth.
  

Based on end use, the market is bifurcated into pharmaceutical and biotechnology companies, healthcare payers, healthcare providers, medical technology companies, and other end users. In 2024, pharmaceutical and biotechnology companies accounted for a substantial portion of the revenue, reaching USD 208.2 million.

• This prominence is due to the data serves to inform decision making, influences the direction of research efforts, as well as provides information on the potential expansion of certain medications.
  
• For instance, data that is linked in any way to health behavior, such as medication usage patterns, is also a hot commodity for many pharmaceutical companies.
  
• Therefore, this segment is an important source of funding for collecting or procuring health data. Pharmaceutical companies often use this data or resell it for significant profits to other interested parties.
  

The U.S. healthcare data monetization solutions market was valued at USD 241.3 million in 2021. The country dominated the North American market in 2023 with USD 325.6 million growing from USD 280.2 million in 2022.

• The U.S. healthcare industry continues to prioritize investment in state-of-the-art diagnostic equipment. With AI based centers and healthcare facilities continuously upgrading their medical technology, healthcare data monetization solutions are becoming an essential part of healthcare infrastructure, driving market growth.
• Additionally, government initiatives in the country, including data security regulations and laws, aim to promote data interoperability and improve patient access to health information. These efforts have supported the healthcare data monetization process.
  

In the Europe region, the healthcare data monetization solutions market in UK is expected to experience significant and promising growth from 2025 to 2034.

• UK's Office for Life Sciences reports a projected investment of 2 billion euros in the nation's flourishing digital healthcare sector. Of this, 1.5 billion euros is anticipated to flow from private entities. The government will embrace predictive, preventative, personalized, patient-centered, and value-based medicine with 650 million euros (USD 670 million).
  
• AI is recognized as an important tool in advancing medical research. With the aim of promoting innovative research and development partnerships, the "New AI and Cancer" collaboration was established. The government will sponsor over 50 validation studies in real-world care settings by 2025. The market is expected to expand alongside AI technology's increasing popularity in Europe.
  

Japan is poised to see the swiftest growth in the Asia-Pacific healthcare data monetization solutions market from 2025 to 2034.

• In Japan, the healthcare system provides comprehensive real-world databases which offer a robust foundation for data-driven initiatives. These databases with data driven initiatives provide valuable information for real-world evidence generation, which further supports research and development efforts.
  
• The growth of the data monetization solutions in Japan is attributed to the availability and adoption of electronic health records (EHRs). The accessibility and availability for electronic health records (EHRs) have enhanced the value of healthcare data. The integration of machine learning, artificial intelligence, and advanced analytics enables life science companies and healthcare providers to gain actionable insights from datasets. These datasets are used to improve operational efficiencies and patient outcomes for the various healthcare solutions.
  

In the Latin America region, the healthcare data monetization solutions market in Mexico is expected to grow faster than in other countries during the period from 2025 to 2034.

• Enacted in 2018, Mexico's Fintech Law, requires financial institutions to establish access to other interfaces, standardized APIs to enable connectivity and, promoting open banking initiatives. The regulatory framework of the country provides the secure sharing of financial data and fosters competition and innovation in the healthcare sector.
  
• The role of regulatory authorities in Mexico is crucial for shaping data monetization efforts. For that, the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) establishes guidelines for the use, disclosure, collection, and protection of information.
  

In the MEA region, the healthcare data monetization solutions market in UAE market holds a significant share than other countries.

• The UAE has implemented data protection regulations to secure data and monetization practices from the last five years. Federal Decree Law No. 45 concerning the Protection of Personal Data states that international standards ensure that enterprises can monetize personal data with user consent while safeguarding individual privacy rights.
  
• Strategic investments in data monetization solutions and artificial intelligence further underscore the UAE's commitment to data-driven innovation. The country has approximately USD 1.58 trillion wealth portfolio. This comprises significant investments in AI research and data monetization, as well as collaborations with major tech companies to enhance the participation of the state in the healthcare data monetization market.
  

Healthcare Data Monetization Solutions Market Share

Accenture, IBM, and Optum together command over 35% of the competitive market, which features both large global players and nimble smaller firms. Companies are bolstering their global market value by heavily investing in advanced AI technologies. Collaborating with healthcare providers and research institutions is vital for these companies to seamlessly integrate innovations and broaden their market reach. Furthermore, regulatory backing and expedited approval processes are accelerating the adoption of new technologies, catering to the surging demand for EHR-based data solutions. Collectively, these elements fortify companies' standings in the burgeoning market. 

Healthcare Data Monetization Solutions Market Companies

Some of the eminent market participants operating in the healthcare data monetization solutions industry include:

• Accenture
• Google
• H1
• IBM
• Infor
• Innovaccer
• LexisNexis Risk Solutions
• Microsoft
• Oracle
• Salesforce
• SAS Institute
• Siemens Healthineers
• Snowflake
• Thoughtspot
• Verato
  
• The Accenture Health Experience Platform offers an integrated solution that provides a holistic view of each customer. This platform streamlines sales, marketing, and service functions, enhancing customer engagement and operational efficiency for health payer organizations.
  
• Siemens Healthineers operates one of the most powerful supercomputing infrastructures dedicated to AI. It collects, organizes, and secures large amounts of de-identified healthcare data. This infrastructure supports the development and deployment of precise AI algorithms, contributing to improved diagnostic accuracy and patient outcomes.
  

Healthcare Data Monetization Solutions Market News:

• In December 2024, Atropos Health, a leader in turning clinical data into high-quality, personalized real-world evidence (RWE) for care, started AI model training on the Atropos Evidence Network. This is the largest federated healthcare data network with over 200 million patient records. The real-world data was de-identified and used to train AI models. Their technology was then deployed through channel partner systems, including pharmaceutical companies and health systems like Stanford.
  
• In October 2024, Datma, a provider of analytical tools and federated real-world data platforms, launched datma.FED. This is an innovative two-sided marketplace designed to improve the sharing, accessibility, and monetization of healthcare data. The launch aimed to connect health systems and reference labs with pharmaceutical companies and research organizations, creating a mutually beneficial ecosystem.
  
• In April 2023, Salesforce, a US-based cloud software company, announced new Customer 360 for Health features. These features help healthcare providers improve patient experiences by streamlining processes, reducing costs, and enhancing patient care using real-time data, artificial intelligence (AI), and automation.
  
• In April 2021, Oracle Corporation completed the acquisition of Cerner for USD 28.3 billion. This acquisition is expected to transform healthcare delivery by providing medical information systems that reduce administrative workload, improve patient privacy and outcomes, and lower overall healthcare costs.
  

The healthcare data monetization solutions market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Type

• Direct data monetization
• Indirect data monetization

Market, By Deployment Type

• On-premise
• Cloud           

Market, By Application

• Predictive analytics and disease management
• Population health management
• Revenue cycle management
• Precision medicine
• Other applications

Market, By Data Type

• Clinical data
• Claims data
• EHR data
• Genomic data
• Other data types

Market, By End Use

• Pharmaceutical and biotechnology companies
• Healthcare payers
• Healthcare providers
• Medical technology companies
• Other end use

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE