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The hazelnut milk industry is witnessing several key trends that are shaping its growth trajectory. There is a notable shift towards plant-based diets and veganism, driven by increasing health awareness and ethical considerations, which is expanding the consumer base for hazelnut milk. Product innovation is another significant trend, with manufacturers introducing flavored varieties, organic options, and fortified versions to cater to diverse consumer preferences and nutritional demands. Additionally, the rising popularity of dairy alternatives due to lactose intolerance and dairy allergies further fuels market growth.