Hand Sanitizer Market Analysis

Hand sanitizer market from gel type segment was worth over USD 1.5 billion in 2022. The convenience and cost-effectiveness of gel-based hand sanitizers and the inclusion of various aromas and moisturizers are speculated to promote segment progress. Furthermore, mounting efforts by firms to enhance their market standing are anticipated to support segment development. For instance, in November 2022, global hygiene leaders Reckitt and Essity launched a range of co-branded disinfection products, including antimicrobial foam soap and hand sanitizer gel for use in Tork dispensers across four European countries.
 

As per distribution channels, the hand sanitizer market share from the retail segment is anticipated to grow at a 7% CAGR between 2023 and 2032. The segment is further classified into retail pharmaceutical stores, supermarkets, convenience stores, and others. Retail stores offer quick and easy availability of consumer goods, including hand sanitizer. The increased convenience of buying hand sanitizers for both the public and medical professionals is speculated to bolster product adoption through retail distribution channels.
 

Europe hand sanitizer market is expected to reach over USD 2 billion by 2032. Favorable initiatives and funds provided by the domestic regulatory bodies for supporting local hand sanitizer manufacturers to meet the growing consumer demand, coupled with the increasing prevalence of infectious diseases in the region, are estimated to complement industry revenue. For instance, to eliminate possible production hurdles and assist suppliers in fulfilling emerging requirements during the COVID-19 pandemic, the UK Government’s HMRC greenlit the use of denatured alcohol for making hand sanitizers.