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The hand blender industry is fragmented, with major players such as Breville, Braun, Philips, KitchenAid and Cuisinart holding a market share of 10-15% in 2023. Manufacturers are adopting strategic measures, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in the hand blender industry include: