Hand Blender Market
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The global hand blender market size was valued at USD 320.6 billion in 2023 and is anticipated to register a CAGR of 7.6% between 2024 and 2032. A hand blender is an electric kitchen equipment used to mix, whip or blend different food items kept in a jar or a bowl. Hand blenders are compact, easy to operate, and include interchangeable knife attachments for blending a wide variety of food products.
There have been fundamental changes in the market. These changes stem from increased availability of disposable income, a growing demand for various types of blenders and increases in consumer expenditure on kitchen utensils. The kitchen appliance industry has experienced increased competition which has encouraged the development of more functional and user friendly devices, leading to the growth of the market.
One of the key issues facing the market of hand blenders is the competition posed by their substitutes like immersion blenders. These immersion blenders or stick blenders have an added advantage of blending in bigger containers or pots. They are certainly more versatile in volume of blending. The manufacturers have to adapt and change constantly to stay relevant in the market.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| Hand Blender Market size in 2023: | USD 320.6 Billion |
| Forecast Period: | 2024 – 2032 |
| Forecast Period 2023 - 2032 CAGR: | 7.6 |
| 2023 Value Projection: | 614.9 Billion |
| Historical Data for: | 2021 - 2023 |
| No of Pages: | 135 |
| Tables, Charts & Figures: | 49 |
| Segments Covered: | Product type, material, attachment, By Electric watt, By end use, distribution channel |
| Growth Drivers: |
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| Pitfalls Challenges: |
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Entrepreneurs are introducing new technologies that aid in saving food during the blending process such as anti-splash technology. Hand blenders are now more convenient due to click fit technology where one can easily switch from blending to chopping with just a click.
These makers also try to remain relevant in the market by adding smart and innovative features in their products. One example is the hand blender by Kent which comes with variable five speed controls and multiple beaters and dough hooks.
Based on product type, the market is segmented into nonelectric and electric. Electric hand blenders dominated the market in 2023, generating a revenue exceeding USD 280 billion, which is expected to surpass USD 550 billion by 2032. This dominance can be attributed to the efficiency and versatility of electric hand blenders, which provide consistent performance and variable speed controls.
Based on the material type, the hand blender market is segmented into stainless steel and plastic. The stainless-steel segment dominated the market in 2023, generating a revenue of USD 185.4 billion and is expected to reach more than USD 360.3 billion by 2032. These are highly durable and feature anti-corrosion properties, thereby ensuring longer period pf use. Stainless steel not only offers strength and stability but also excels at blending tough ingredients.
Asia Pacific is indeed the leading region with revenue of 106.8 billion USD in 2023 which is expected to double by 2032. The demand for effective kitchen products and appliances is growing due to the rapid boom in the population of the region. Asia Pacific is also regarded as a production base for kitchen appliances that drives the cost of production lower. Besides that, Asia Pacific has an excellent distribution system that serves the domestic market as well as the international market.
The market is fragmented, with major players such as Breville, Braun, Philips, KitchenAid and Cuisinart holding a market share of 10-15% in 2023. Manufacturers are adopting strategic measures, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in the hand blender industry include:
Market, By Product Type
Market, By Material
Market, By Attachment
Market, By Electric watt
Market, By End Use
Market, By Distribution Channel
The above information is provided for the following regions and countries:
AB Electrolux, Braun, Braun GmbH, Breville, BSH Hausger
Asia Pacific hand blender market size was USD 106.8 billion in 2023 and is expected to reach USD 212.8 billion by 2032, fueled by the demand for convenient kitchen products and appliances.
The hand blender market was valued at USD 320.6 billion in 2023 and is anticipated to register 7.6% CAGR between 2024 and 2032, driven by rising disposable incomes and increasing preference for wide range of blender options.
Electric hand blender industry generated a revenue of over USD 280 billion in 2023 and will surpass USD 550 billion by 2032, attributed to its efficiency and versatility.