Halloumi Cheese Market Size

Halloumi Cheese Market Size

Halloumi Cheese Market size was valued at USD 446.51 million in 2023 and is projected to grow at 11.1% CAGR from 2024 to 2032, driven by evolving consumer preferences, heightened health awareness, and an increasing appreciation for mediterranean diet. Halloumi, a traditional cheese from Cyprus, has gained worldwide acclaim for its distinctive taste, texture, and culinary versatility. Its unique property of grilling or frying without melting has made it a favorite, particularly in Western markets.

Regions such as Europe and North America have shown a strong demand for halloumi cheese, with consumers actively seeking ethnic and specialty cheeses. This demand aligns with the broader trend of premiumization in the cheese sector, where consumers are willing to invest in high-quality, artisanal, and authentic products. Despite the shift towards plant-based diets, halloumi cheese has found a niche, especially among flexitarians—those not fully vegetarian but aiming to reduce meat consumption. Its high protein content and versatility as a meat substitute in various dishes enhance its appeal.
 

The past decade has seen halloumi cheese transition from a niche product to a mainstream dairy staple in many global markets. This shift is marked by enhanced production capabilities and expanded distribution networks, ensuring halloumi's availability in supermarkets, specialty stores, and online platforms. Companies have responded to diverse consumer preferences by offering halloumi in various flavors, forms (such as slices, blocks, and grated), and packaging sizes. The market has also seen a rise in private-label halloumi products, indicating strong retailer interest in capitalizing on the cheese's growing popularity.