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In 2023, dominant market players, Philips electronics, Philips, Conair and Dyson. The top companies collectively hold a substantial 15-20% industry share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. By integrating new technologies into their hair styling products, particularly hair straighteners, these companies consistently invest in research and development, ensuring they maintain a competitive edge.
Major players operating in the hair straightener industry include: