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The market seem to be highly fragmented in nature due to presence of numerous local and global players across the globe. In 2023, the above list of dominant market players collectively held around substantial 15%-20% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the hair scrunchies industry include: