Hair Scrunchies Market Analysis

Hair Scrunchies Market Analysis

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The market, by material is categorized into fabric, satin, crystal, velvet, and others. Fabric held the dominant market share of USD 17 million in 2023 and is anticipated to grow through the years. Fabric scrunchies are known for their comfort and softness, making them a popular choice for everyday use. Consumers often seek scrunchies made from breathable and gentle materials to avoid hair damage or discomfort. Satin scrunchies are valued for their luxurious and smooth texture.
 

The soft and silky feel of satin adds a touch of elegance, making these scrunchies popular for special occasions and formal events. Crystal or embellished scrunchies serve as a fashion statement, adding a touch of glamour to hairstyles. These scrunchies are often chosen for special occasions, parties, or events where a more decorative accessory is desired. Velvet's warmth and softness make velvet scrunchies suitable for colder seasons. The demand for these scrunchies may increase during winter when consumers seek accessories that provide both style and warmth. Scrunchies made from materials like leather, silk, or other unconventional materials offer diverse style options. Consumers seeking unique and unconventional accessories may drive the demand for scrunchies made from less traditional materials.
 

Based on price range, the hair scrunchies market is categorized into low, medium, high. Low priced hair scrunchies held the dominant market share of 44.4% in 2023 and is anticipated to grow through the years. Hair scrunchies in the low price range are often chosen by cost-conscious consumers who prioritize affordability. This segment caters to a wide consumer base seeking budget-friendly hair accessories. Low-priced scrunchies are conducive to bulk purchases, appealing to consumers who like to have multiple options and colors without a significant financial commitment.
 

Low-priced scrunchies are popular for everyday wear, offering a cost-effective solution for individuals who want functional and basic hair accessories for casual use. Scrunchies in the medium price range often strike a balance between affordability and quality. Consumers in this segment seek products that offer a reasonable level of durability and performance. Scrunchies in the high price range often feature premium materials such as silk, leather, or embellishments. Consumers in this segment prioritize luxurious materials and may view scrunchies as statement accessories.
 

North America dominates the current market and holds 23% in 2023 of the total hair scrunchies market share. Hair scrunchies were popular in the 80s and 90s, and their resurgence is partly fuelled by nostalgia. Many people associate scrunchies with happy childhood memories, and they enjoy incorporating them into their current hairstyles for a touch of vintage charm. Scrunchies are a relatively inexpensive hair accessory, which makes them appealing to budget-conscious consumers. They are also a durable and long-lasting product, so they can be used for many years.
 

Celebrities like Bella Hadid, Kylie Jenner, and Ariana Grande have been spotted wearing scrunchies, which has helped to boost their popularity. Social media platforms like Instagram and TikTok are full of influencers and everyday people showcasing their latest scrunchie styles, which is helping to drive demand for the product.