Hair Scrunchies Market Size

Hair Scrunchies Market size was valued at USD 27 million in 2023 and is anticipated to register a CAGR of over 5.4% between 2024 and 2032. Changing fashion trends and the cyclical nature of retro styles have led to the resurgence of hair scrunchies as popular accessories.

Hair scrunchies come in various colors, patterns, and materials, providing a versatile accessory that complements different outfits and styles. Hair scrunchies are often perceived as a more comfortable alternative to traditional hair ties or elastics, as they are softer on the hair and reduce breakage. Scrunchies are gentler on the hair shaft, reducing the risk of damage and breakage compared to tighter hair ties or elastics.

Influencers and celebrities often showcase and endorse hair scrunchies, leading to increased visibility and adoption among their fan base. Hair scrunchies appeal to a wide range of age groups, from young girls to adults, contributing to their widespread adoption across demographics.

The market may become saturated with numerous brands and products, leading to intense competition. New entrants may find it challenging to differentiate themselves. Fashion trends are dynamic, and the popularity of specific accessories, including hair scrunchies, can be influenced by rapid shifts in consumer preferences.

Hair Scrunchies Market Trends

Growing demand for hair scrunchies made from sustainable and eco-friendly materials, aligning with the broader consumer trend toward sustainable fashion. Increasing interest in personalized and customizable scrunchies, with options for various colors, patterns, and even monogramming or embroidery. Rise in popularity of luxurious materials such as velvet and silk for scrunchies, offering a more elegant and sophisticated look. Incorporation of sporty and athleisure styles in hair scrunchies, catering to consumers who seek functional yet fashionable accessories for active lifestyles.

Continued popularity of retro and nostalgic designs, with scrunchies inspired by styles from the 80s and 90s. Vintage-inspired patterns and colors remain in demand. The emergence of oversized or statement scrunchies, providing a bold and eye-catching accessory that can be worn as a focal point in hairstyles. Increasing interest in handmade or DIY scrunchies, with tutorials and materials available for consumers to create their own unique accessories.

Hair Scrunchies Market Analysis

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The market, by material is categorized into fabric, satin, crystal, velvet, and others. Fabric held the dominant market share of USD 17 million in 2023 and is anticipated to grow through the years. Fabric scrunchies are known for their comfort and softness, making them a popular choice for everyday use. Consumers often seek scrunchies made from breathable and gentle materials to avoid hair damage or discomfort. Satin scrunchies are valued for their luxurious and smooth texture.

The soft and silky feel of satin adds a touch of elegance, making these scrunchies popular for special occasions and formal events. Crystal or embellished scrunchies serve as a fashion statement, adding a touch of glamour to hairstyles. These scrunchies are often chosen for special occasions, parties, or events where a more decorative accessory is desired. Velvet's warmth and softness make velvet scrunchies suitable for colder seasons. The demand for these scrunchies may increase during winter when consumers seek accessories that provide both style and warmth. Scrunchies made from materials like leather, silk, or other unconventional materials offer diverse style options. Consumers seeking unique and unconventional accessories may drive the demand for scrunchies made from less traditional materials.

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Based on price range, the hair scrunchies market is categorized into low, medium, high. Low priced hair scrunchies held the dominant market share of 44.4% in 2023 and is anticipated to grow through the years. Hair scrunchies in the low price range are often chosen by cost-conscious consumers who prioritize affordability. This segment caters to a wide consumer base seeking budget-friendly hair accessories. Low-priced scrunchies are conducive to bulk purchases, appealing to consumers who like to have multiple options and colors without a significant financial commitment.

Low-priced scrunchies are popular for everyday wear, offering a cost-effective solution for individuals who want functional and basic hair accessories for casual use. Scrunchies in the medium price range often strike a balance between affordability and quality. Consumers in this segment seek products that offer a reasonable level of durability and performance. Scrunchies in the high price range often feature premium materials such as silk, leather, or embellishments. Consumers in this segment prioritize luxurious materials and may view scrunchies as statement accessories.

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North America dominates the current market and holds 23% in 2023 of the total hair scrunchies market share. Hair scrunchies were popular in the 80s and 90s, and their resurgence is partly fuelled by nostalgia. Many people associate scrunchies with happy childhood memories, and they enjoy incorporating them into their current hairstyles for a touch of vintage charm. Scrunchies are a relatively inexpensive hair accessory, which makes them appealing to budget-conscious consumers. They are also a durable and long-lasting product, so they can be used for many years.

Celebrities like Bella Hadid, Kylie Jenner, and Ariana Grande have been spotted wearing scrunchies, which has helped to boost their popularity. Social media platforms like Instagram and TikTok are full of influencers and everyday people showcasing their latest scrunchie styles, which is helping to drive demand for the product.

Hair Scrunchies Market Share

The market seem to be highly fragmented in nature due to presence of numerous local and global players across the globe. In 2023, the above list of dominant market players collectively held around substantial 15%-20% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Hair Scrunchies Market Companies

Major players operating in the hair scrunchies industry include:

• Claire's Stores Inc.
• Emi Jay, Inc.
• Etsy, Inc.
• Forever 21, Inc.
• Goody Products, Inc.
• Invisibobble GmbH
• Kitsch, LLC
• L. Erickson USA, Inc.
• Madewell (J.Crew Group, Inc.)
• Mimi's The Look, LLC
• Scunci International (Conair Corporation)
• Slip (The Beauty Silk Pty Ltd)
• Target Corporation
• Urban Outfitters, Inc.
• Zara (Inditex)
  

Hair Scrunchies Industry News

• Leading American silk brand LilySilk started a new zero waste initiative in March 2022 to push the fashion industry to use more environmentally friendly materials. The company is using leftover fabrics to make a variety of zero-waste goods, such as pillows, eye masks, and hair crispies. This initiative aims to assist the corporation increase its profit margins in the upcoming years by raising consumer knowledge of sustainable and eco-friendly products.
  

The hair scrunchies market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By material, 2018 – 2032

• Fabric
• Satin
• Crystal
• Velvet
• Others

Market, By price range, 2018 – 2032

• Low
• Medium
• High

Market, By size, 2018 – 2032

• Small
• Medium
• Large

Market, By color type, 2018 – 2032

• Single colored
• Multi-colored
• Printed

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe 
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA