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One prominent trend is the market is the changing consumer preferences and technological advancements, the market is undergoing notable transformations. According to the Professional Beauty Association, a key trend is the surging demand for personalized and premium services. Consumers increasingly seek hair treatments and consultations tailored to their unique needs, underscoring a broader appetite for bespoke experiences. Alongside this, there's a heightened interest in eco-friendly and sustainable products. Furthermore, the influence of social media and beauty influencers is undeniable. Clients, inspired by online trends and styles, are motivating salons to adopt cutting-edge techniques and high-quality products, as noted by the Salon Industry Association.