Hair Salon Service Market Analysis

Hair Salon Service Market Analysis

To get key market trends

  Download Free Sample

Based on service type, the market is segmented into haircuts, hair coloring, hair styling, hair & scalp treatment and others. The haircut segment dominated the market in 2023, generating a revenue exceeding USD 32.3 billion, and is expected to reach USD 55.8 billion by 2032. Haircut services lead the hair salon market, thanks to their universal appeal. Haircuts, unlike specialized treatments or luxury services, are a necessity. They cater to a diverse clientele, transcending age and gender boundaries. Regular haircuts are vital for personal grooming, maintaining a polished appearance, and adhering to professional standards. This consistent demand underscores their importance. Moreover, haircuts provide clients with a swift and accessible salon experience, requiring minimal time and financial investment.
 

According to the Professional Beauty Association, haircuts account for over 60% of salon services revenue, highlighting their dominance. This pervasive need, combined with the convenience of fitting haircuts into busy schedules, solidifies their dominance in the hair salon market, ensuring salons enjoy a steady stream of clientele.
 

Based on consumer group, the hair salon service market is classified into male and female. The female consumer segment dominated the market in 2023, with revenue exceeding USD 48.5 billion, and is expected to reach USD 81.8 billion by 2032. Female consumers lead the market, largely due to their heightened focus on personal grooming and beauty services. According to the Professional Beauty Association, women account for approximately 85% of salon visits, underscoring their dominant role in this market.
 

Hair care is often a central element of women's beauty routines, prompting regular visits for haircuts, coloring, styling, and treatments. This demographic not only prioritizes these services but also invests significantly, motivated by a desire to stay trendy, maintain hair health, and achieve a refined appearance. Furthermore, societal and cultural emphasis on women's looks intensifies their salon patronage, positioning them as key drivers of market expansion and shaping the diverse services and products salons provide.
 

North America emerged as the dominant region, generating a substantial revenue of USD 26.7 billion, and is expected to reach USD 46.5 billion by 2032. The hair salon service market is dominating in the North American region due to a combination of cultural trends, high disposable income, and a strong emphasis on personal appearance. In North America, there is a significant focus on grooming and beauty, with consumers regularly seeking professional hair services to maintain their image and stay in line with fashion trends. The region’s robust economy supports a high level of discretionary spending on personal care, enabling clients to afford premium salon experiences. Additionally, the proliferation of social media and beauty influencers in North America has heightened awareness of and demand for salon services,
 

North America: The U.S. dominated the market with revenue of around USD 20.8 billion in 2023 and with a CAGR of 6.5% for the forecast period of 2024 to 2032. The hair salon service market is dominating in the U.S. due to a combination of high consumer spending power, a strong emphasis on personal grooming, and an extensive network of salon establishments. In the U.S., there is a cultural emphasis on maintaining a polished and fashionable appearance, leading to a high demand for frequent and diverse salon services such as haircuts, coloring, and styling. The country’s affluent consumer base is willing to invest in premium salon experiences, driving the market's growth. Additionally, the U.S. salon industry benefits from a large number of salons and barbershops across urban and suburban areas, providing widespread access to services and contributing to the market's robust presence and expansion.
 

Europe: The Germany dominated the market with revenue of around USD 5 billion in 2023 and with a CAGR of 6.5% for the forecast period of 2024 to 2032. Germany's hair salon service market thrives, underscoring the nation's commitment to personal grooming and professional excellence. Germans consistently seek haircuts, styling, and a variety of salon services. A robust network of salons in the country not only provides high-quality services but also introduces innovative offerings tailored to varied consumer tastes. Moreover, Germany's affluent clientele readily invests in both every day and specialized hair treatments, further propelling the market's expansion.
 

Asia Pacific: China spearheaded the market with revenue of around USD 4.9 billion in 2023 and is growing at a CAGR of 6% for the forecast period of 2024 to 2032. The hair salon service market is dominating in China due to a rapidly growing middle class with increasing disposable income and a rising focus on personal grooming and fashion. As Chinese consumers become more affluent, they are investing more in professional hair services to keep up with global beauty trends and maintain a polished appearance. The expanding urban population and the proliferation of modern salons in cities contribute to the market's growth, offering a range of services that cater to diverse needs and preferences.