Hair Removal Products Market - By Product Type, By Price Range, By Consumer Group, By End-Use, By Distribution Channel, Forecast 2024 - 2032

Hair Removal Products Market Size

The global hair removal products market size was valued at around USD 14.7 billion in 2023 and is estimated to register a CAGR of 4.7% between 2024 and 2032. Heightened awareness of personal grooming and hygiene, especially among younger generations, has led to a surge in demand for hair removal solutions. Innovations like pain-free laser devices and cutting-edge epilators have not only improved user experience but also boosted effectiveness, prompting increased consumer investment.
 

Moreover, the burgeoning male grooming segment underscores shifting societal attitudes towards men's grooming, bolstering the market's expansion. Furthermore, the allure of at-home solutions, from electric shavers to waxing kits, offers consumers both time and cost savings, fueling this rising demand.
 

Skin sensitivity and adverse reactions to specific hair removal products pose a significant challenge, often deterring consumers from purchasing or using them. Furthermore, the steep initial costs of advanced hair removal devices, including laser machines and high-end epilators, can dissuade budget-conscious consumers. This is true even when considering the potential for long-term savings.
 

Hair Removal Products Market Trends

The expansion of e-commerce has increased the accessibility of hair removal products, making purchases easier and boosting brand visibility. A wide variety of products, designed for different hair types, skin sensitivities, and personal preferences, not only broadens consumer choices but also drives sales growth. Endorsements from beauty influencers on social media spur individuals to discover and experiment with new hair removal methods. Additionally, shifting fashion trends that prioritize hairless skin are prompting consumers to invest in grooming solutions to stay in tune with modern aesthetics.
 

Hair Removal Products Market Analysis

Based on the product type, the market is segmented into Cream, Wax, Shaving gels & foams, and Devices. In 2023, the wax segment accounted for revenue of around USD 5.6 billion and is expected to reach USD 8.6 billion by 2032.Waxing, by targeting hair removal at the root, offers results that outlast those of methods like shaving. This root-based approach ensures skin remains smooth for weeks, appealing to consumers who favor prolonged hair-free durations.
 

The allure of waxing has been further amplified by the dual availability of professional services and DIY kits. Whether opting for salon treatments or the convenience of at-home kits, consumers find choices that suit diverse preferences and budgets. Moreover, the waxing segment has diversified, now featuring hard wax, soft wax, and sugar wax, each tailored to distinct skin types and hair removal requirements.
 

Based on consumer group, the hair removal products market is segmented into men and women. In 2023, the women segment emerged dominant, commanding a market share of around 76%, and is expected to reach 77% by 2032. Women's choices in hair removal methods—ranging from waxing and shaving to depilatory creams drive innovation and diversity in the market. Brands are spurred to create tailored products addressing women's distinct needs, including formulas for sensitive skin and items targeted at specific body areas. The rising trend of at-home beauty treatments, especially among women prioritizing convenience and cost savings, underscores this shift. Moreover, the emergence of user-friendly devices like epilators and laser hair removal systems has simplified home grooming for women.
 

North America held the largest hair removal products market share of around 37% in 2023 and is estimated to register a CAGR of around 5% between 2024 and 2032. Consumers in North America are typically well-versed in personal grooming and hygiene. This heightened awareness fuels a growing demand for a spectrum of hair removal products, spanning from traditional methods like shaving and waxing to modern solutions such as laser hair removal. Furthermore, the region hosts numerous innovative companies pioneering advanced hair removal technologies, including laser and intense pulsed light (IPL) devices. Such technological strides resonate with consumers seeking effective and enduring hair removal solutions, thereby bolstering market growth.
 

The U.S. dominated the North America hair removal products market with revenue of over USD 4.2 billion in 2023 and is expected to grow at a CAGR of 5.1% during the forecast period. Leading beauty and personal care companies in the U.S. prioritize research and development. Their dedication to innovation consistently brings forth advanced hair removal products, including electric shavers, laser hair removal devices, and waxing kits. These innovations cater to consumers desiring effective and convenient solutions. In U.S. culture, hair removal is a widely accepted norm and often deemed a standard aspect of personal grooming. This cultural standard fosters consistent consumer engagement with hair removal products, leading to regular purchases.
 

Germany dominated the Europe hair removal products market share of around 24% in 2023 and is expected to grow at a CAGR of 5.1% from 2024 to 2032. In Germany, the surge in online shopping has significantly increased the accessibility of hair removal products for consumers. E-commerce platforms empower brands to connect with a broader audience, presenting an extensive product range that boosts consumer choice and convenience. The German market showcases a diverse array of hair removal offerings, from creams and waxes to gels and electric devices. This variety not only addresses diverse consumer preferences and skin types but also amplifies the market's overall allure.
 

China dominated the Asia Pacific hair removal products market share of around 33% in 2023 and is projected to grow at a CAGR of 4.8% from 2024 to 2032. Chinese consumers are increasingly aware of and accepting personal grooming practices. Hair removal has become a standard aspect of personal care, driving demand for diverse solutions like shaving, waxing, and laser treatments. Additionally, the rising trend of male grooming in China is broadening the market. As more men become conscious of their appearance, there's a heightened demand for hair removal products, including razors, trimmers, and depilatory creams.
 

Hair Removal Products Market Share

The market is fragmented, with several regional companies operating on a global scale. In 2023, the L'Oréal S.A., Procter & Gamble Co., Unilever, Shiseido Company, Limited, Johnson & Johnson, Panasonic Corporation, Philips N.V. led the market. To expand their customer base, broaden their product offerings, and establish a stronger foothold in the market, these corporations strategically deploy mergers, acquisitions, partnerships, and facility expansions. They also leverage their vast distribution networks and resources to investigate new markets.
 

Hair Removal Products Market Companies

Major players operating in the hair removal products industry are:

• Beiersdorf AG
• Braun GmbH
• Conair Corporation
• CyDen Ltd.
• Emjoi Inc.
• Epilady Ltd.
• Home Skinovations Ltd.
• L'Oréal S.A.
• Panasonic Corporation
• Philips N.V.
• Procter & Gamble Co.
• Reckitt Benckiser Group
• Shiseido Company, Limited
• Spectrum Brands Holdings, Inc.
• Tria Beauty, Inc.
   

Hair Removal Products Industry News

• In August 2023, L’Oréal finalized its acquisition of Aesop, a unique luxury beauty brand. Established in Melbourne, Australia, in 1987, Aesop has expanded to nearly 400 retail outlets worldwide, comprising roughly 280 standalone stores and 100 department store concessions. This acquisition is poised to bolster L’Oréal’s luxury beauty portfolio, enhancing its footprint in pivotal global markets.
   
• In April 2023, Panasonic's MULTISHAPE Series: Modular Personal Care System clinched the esteemed "GOLD" award at the International iF DESIGN AWARD 2023. This accolade underscores Panasonic's pioneering stance in personal grooming. The MULTISHAPE Series boasts a versatile grooming system, enabling users to seamlessly transition between multiple grooming heads – including shavers, trimmers, and toothbrushes – all housed within a singular device.
   

The global hair removal products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Cream
• Wax
• Shaving gels & foams
• Devices
  • Razors
  • Epilators
  • Laser hair removal devices
  • Trimmers
  • Others (Intense pulsed light devices, Etc)

Market, By Price Range

• Low
• Medium
• High

Market, By Consumer Group

• Men
• Women

Market, By End-Use

• Personal use
• Professional use
  • Salons and spas
  • Medical aesthetics clinics
  • Others (Beauty clinics, Etc)

Market, By Distribution Channel

• Online
  • E-Commerce
  • Company website
• Offline
  • Supermarkets and hypermarkets
  • Specialty stores
  • Other retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • South Africa
  • Saudi Arabia
  • UAE