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Hair Removal Market size was valued at around USD 1.14 billion in 2022 and is estimated to reach USD 1.89 billion by the end of 2032 attributed to the increasing self-care and personal grooming awareness, influence of social media and influencers, Shift in male grooming habits.
The evolving grooming habits among men are significantly propelling the industry. Traditionally, men's grooming routines often centered on facial hair maintenance, but a visible cultural shift has emerged, embracing a broader spectrum of grooming practices, including body hair removal. Social media influences, fitness and fashion trends, and the development of specialized products for coarser hair have contributed to this cultural transformation.
Report Attribute | Details |
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Base Year: | 2022 |
Hair Removal Market Size in 2022: | USD 1.14 billion |
Forecast Period: | 2023 to 2032 |
Forecast Period 2023 to 2032 CAGR: | 5.5% |
2032 Value Projection: | USD 1.89 billion |
Historical Data for: | 2018 to 2022 |
No. of Pages: | 150 |
Tables, Charts & Figures: | 150 |
Segments covered: | Products, Body Parts, Demographic, End-use, and Distribution Channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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Social media and influencers have significantly impacted the industry by reshaping beauty norms and influencing consumer behaviours. Platforms like Instagram, YouTube, and TikTok are instrumental in setting trends and promoting grooming practices, including hair removal. Influencers and celebrities often share their grooming routines, endorse specific products, and showcase the effectiveness of various hair removal methods. Their testimonials and recommendations create trends, encouraging followers to try new techniques, products, or services, thereby driving consumer interest and shaping purchasing decisions.