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Hair Perfume Market Trends

Report ID: GMI10505
Published Date: Jul 2024
Report Format: PDF

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Hair Perfume Market Trends

Market expansion in the hair perfume sector is being fueled by the key factors of portability and convenience. Hair perfumes offer a swift and straightforward way for busy consumers to refresh their hair between washes. The proliferation of retail channels, spanning both online and offline platforms, has significantly bolstered consumer accessibility to these products, thereby catalyzing market growth. Furthermore, businesses are broadening their customer base by tailoring specialist hair scent products to cater to specific demands, such as color protection or anti-frizz, across diverse consumer demographics.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

Global hair perfume industry was valued at USD 12 billion in 2023 and is anticipated to register 5.9% CAGR between 2024 and 2032 due to the growing awareness about personal grooming and hygiene among consumers.

The 25 ml - 50 ml segment in the market is expected to reach USD 5.4 billion by 2032 due to its balance of portability, value, and suitability for frequent users of hair scents.

North America market held 37% revenue share in 2023, driven by celebrity influence, social media, and accessible retail options.

Aerin, Balmain, Byredo, Chanel, Dior, Diptyque, Gucci, Jo Malone London, Maison Francis Kurkdjian, Oribe, Shiseido Company Limited, Tom Ford, Unilever, and Viktor&Rolf, among others.