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The hair perfume industry is fragmented, with several regional companies operating on a global scale. In 2023, Gucci, Chanel, Unilever, Shiseido Company, Limited, and Yves Saint Laurent (YSL) led the market. To expand their customer base, broaden their product offerings, and establish a stronger foothold in the market, these corporations strategically deploy mergers, acquisitions, partnerships, and facility expansions. They also leverage their vast distribution networks and resources to investigate new markets.
Major players operating in the hair perfume industry are: