Home > Consumer Goods & Services > Personal Care > Hair Care > Hair Mask Market

Hair Mask Market Trends

Report ID: GMI11385
Published Date: Sep 2024
Report Format: PDF

Download Free Sample

Hair Mask Market Trends

E-commerce platforms have significantly extended the reach of hair mask brands, enabling them to access a global customer base that traditional brick-and-mortar stores may find challenging to penetrate. Online shopping offers consumers the convenience of purchasing products from home, eliminating the need for physical store visits. This ease of access drives increased sales and market growth. E-commerce platforms often feature a wide array of hair mask products, including niche and luxury brands that may not be available in local stores, thereby expanding consumer choices and stimulating market growth.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Hair mask industry size was worth USD 2.2 billion in 2023 and will expand at a 5.1% CAGR between 2024 and 2032, driven by increasing consumer awareness of hair care, rising disposable incomes, and growing demand for premium hair care products.

The steam-free mask segment held USD 1.5 billion in 2023 due to its convenience and ease of use.

North America hair mask industry captured 34.8% share in 2023, owing to a high demand for premium and innovative hair care products.

Key players operating in the hair mask industry are Arvazallia, Aveda Corp., Coty Inc., EVA NYC, Henkel AG & Co. KGaA, Kao Corporation, leonorgreylusa, L'Oréal Paris, MIELLE, OLAPLEX, Procter & Gamble, Revlon, Inc., Shiseido Co., Ltd., Unilever, and Wella International Operations Switzerland Sàrl, among others.