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The market seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Aquis, Turbie Twist, Kitsch, Hair Repear, DevaCurl, L’Oréal, The Towel House, JML collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the hair drying towel industry are: