Hair Drying Towel Market Size, By Material, By Style, By Price Range, By End-use, By Distribution Channel & Forecast 2024 - 2032

Hair Drying Towel Market Size

The global hair drying towel market was valued at USD 474.6 million in 2023 and is estimated to grow at a CAGR of 6.2% during the forecast period. People are becoming increasingly aware of the need to care for their hair and the harm caused to hair by heat and friction. This, in turn, has increased the market for specialized hair drying towels that minimize damage and frizz.
 

The use of microfibers and ultra-absorbent fabrics is an advancement in the drying towel's fabric technology that improves the performance of hair-drying towels. The market for hair drying towels has expanded due to the increasing number of performance-oriented consumers. The introduction of lightweight and travel-friendly hair drying towels makes them more convenient for everyone, regardless of age or gender. As such, these specific towels appeal to those who place a premium on practicality. There has also been a shift in the market towards sustainable and eco-friendly products. Hair drying towels produced from organic or recycled materials are more attractive to consumers who wish to minimize their environmental impact.

The competition in the hair drying towels market is stiff since there are many brands offering similar products. Such saturation could result in price competition, thus reducing the profit margins. This makes it difficult for various companies to sustain their market share and distinguish themselves. Disruptions in the supply chain, caused by delayed acquisition of raw materials or insufficient manufacturing, could affect the availability of the product and increase expenses.
 

Hair Drying Towel Market Trends

The quest for more products that protect hair is on the rise as consumers are becoming more conscious of the effects of hair care on their general well-being. Towel products that are engineered to combat frizz, breakage, and heat damage are thriving. There is marked movement towards the use of 'green' or environmentally friendly hair drying towels. Organic cotton, recycled fibers, and bamboo are emerging as top choices among ecologically aware consumers. With the increase of personal spa services, there is an increasing need for quality hair drying towels that boost self-care. Other spa products are pushing drying towels into demand.
 

Hair Drying Towel Market Analysis

• Based on material, the market is divided into microfiber, cotton, bamboo, blended fabrics, and others. In 2023, cotton had the majority market share of USD 229.5 million and will increase to USD 397.8 million by 2032. For users that prefer conventionally used natural fibers, cotton towels are breathable and most comfortable.
   
• This material is best for a person whose primary concern is comfort and the natural feel, rather than advanced features. With regards to many other materials, cotton towels are very common and inexpensive. The broad-based accessibility of this material is one of the reasons there is constant demand and supply for it.

• Based on style, the hair drying towel market is categorized into turban style, standard towel, wrap style.
   
• In 2023, standard towels held the dominant market share of 45% and is anticipated to grow through the years. With their widespread use, standard towels are the most accepted and multipurpose among the options available. People buy them for a number of purposes aside from drying their hair. Because of their familiarity, standard towels are dominant in many households. As standard style towels are the most commonly used, they are also the cheapest and most accessible among other styles. This results in constant demand due to their affordability and availability.

• The market in North America was valued at approximately USD 125.2 million in 2023, and it is anticipated to reach USD 218.4 million by 2032. There is a great deal of awareness emerging regarding healthy hair maintenance. Consumers are increasingly seeking specialized towels that are less damaging and reduce the frizz caused by drying methods usually employed.
   
• The market in the U.S. is expected to grow at an annual rate of 6.6% throughout the projected period. A considerable segment of the U.S. consumers leads fast-paced lives, thereby requiring a more effective method of hair drying. Individuals with busy schedules find appeal in towels that are easy to use and dry quickly.
   
• The German hair drying towel market has consistently held a significant market share in Europe. The German population has increasingly grown conscious of maintaining healthy hair, which has caused an upsurge in demand for hair drying towels that do not cause damage and frizz, especially those made of soft materials such as microfiber and bamboo.
   
• China is anticipated to evolve in the region with the fastest pace of 7.3%. As Chinese consumers are becoming more conscious regarding hair care, there is an increasing market for hair drying towels which help in minimizing damage, controlling frizz, and preserving hair quality. Fabrics that are less harmful, such as microfiber and bamboo, are becoming popular for their use in products that lessen hair breakage and split ends.
   

Hair Drying Towel Market Share

From the global perspective and the context of local competition, the hair drying towels market appears to be consolidated. Aquis, Turbie Twist, Kitsch, Hair Repear, DevaCurl, L'Oreal, The Towel House, and JML collectively held about 5-10% of the shares, keeping in mind the market players as of 2023. These companies are particular about their involvement in key activities like mergers, acquisitions, and collaborations which enable them to overcome competition while gaining a wider market base and improving their market presence.
 

Hair Drying Towel Market Companies

Major players operating in the hair drying towel industry are:

• Aquis
• BambooMN
• Betsy Johnson
• DevaCurl
• Ettitude
• Glamour Care
• Hair Repear
• JML
• Kitsch
• L’Oréal
• Moroccan Oil
• Schick
• The Towel House
• Turbie Twist
• VivaTerra
   

Hair Drying Towel Industry News

• Welspun India Limited has revealed that they will enlarge their export market base while diversifying domestic market growth factors in November 2022. In addition, the firm is expected to grow in the local textile market at three times the rate of growth of the sector.
   
• The firm intends to follow both traditional trade and modern trade TH/MT as well as e-commerce to increase its customer base and so expand its retail presence in the country in November 2022. This retail expansion is expected to contribute positively to the expansion of the market.
   

The hair drying towel market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million)(Million Units) from 2021 to 2032, for the following segments:

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Market, By Material

• Microfiber
• Cotton
• Bamboo
• Blended Fabrics
• Others

Market, By Style

• Turban Style
• Standard Towel
• Wrap Style

Market, By Price Range

• Low
• Mid
• High

Market, By End-use

• Residential
• Commercial

Market, By Distribution Channel

• Online
  • E-commerce
  • Company owned websites 
• Offline
  • Supermarkets
  • Specialty Stores
  • Others (Individual Stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA