Guarana Market Trends

Guarana Market Trends

The recent times has seen a surge in demand for products that provide guarana extract in its purest and most unadulterated form. Clean label-conscious consumers are looking for guarana-based products that have minimal or no added artificial ingredients, preservatives, or fillers. This has led to the development of guarana supplements and powders that boast simple ingredient lists, allowing consumers to know exactly what they are consuming.
 

Another significant market trend is the expansion of guarana-infused beverages beyond traditional energy drinks. As per an article published by Kantar in 2023, an enhanced focus on health and wellness is influencing consumers to reduce alcohol consumption & switch to other beverages.
 

As health-conscious consumers seek alternatives to traditional caffeine sources, manufacturers are incorporating guarana into a broader array of beverages, such as carbonated beverages, functional waters, and ready-to-drink teas. These products are often marketed as healthier, natural energy options with the added benefits of guarana, including its antioxidant properties and potential cognitive enhancement. Constant efforts toward innovating & introducing functional beverages to entice a wider range of consumers will shape the market dynamics.