Home > Food & Beverages > Processed Food > Convenience Foods > Guacamole Market
The global guacamole market size was valued at USD 2.1 billion in 2023 and is estimated to grow at a CAGR of over 9% from 2024 to 2032. The market is witnessing robust growth, fueled by shifting consumer preferences and a rising appetite for healthy, convenient food choices. A notable trend is the surge in plant-based diets, positioning guacamole—primarily avocado-based—as a healthier substitute for conventional dips and spreads. This aligns with a heightened consumer focus on nutrition and wellness, with many seeking foods rich in healthy fats, vitamins, and minerals.
Moreover, the allure of Mexican cuisine and the versatile use of guacamole—from appetizers to burger and sandwich toppings—have amplified its popularity. The proliferation of foodservice outlets, coupled with the convenience of ready-to-eat products, further propels the market's expansion.
Report Attribute | Details |
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Base Year: | 2023 |
Guacamole Market Size in 2023: | USD 2.1 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 9% |
2032 Value Projection: | USD 4.6 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 200 |
Tables, Charts & Figures: | 172 |
Segments covered: | Type, Packaging Type, Distribution Channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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According to the United States Department of Agriculture (USDA), avocado consumption in the U.S. has increased from 1.1 pounds per capita in 1989 to 8.0 pounds per capita in 2023, reflecting the growing demand for guacamole and other avocado-based products. Additionally, the USDA reports that the global avocado market is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2023 to 2028.