Growlers Market - By Material (Stainless Steel, Glass, Ceramic, Plastic), By Size (Less than 32 oz, 32 oz to 64 oz, More Than 64 oz), By Closure Type (Screw Cap, Swing Top, Flip Top), By Application, By Distribution Channel & Forecast, 2023 – 2032

Growlers Market Size

Growlers Market size was valued at around USD 530.1 million in 2022 and is estimated to register 3.7% CAGR between 2023 and 2032. The rise of craft beer and microbreweries has increased the demand for growlers. Consumers often prefer to take home freshly brewed craft beer in growlers, maintaining the beer's quality and supporting local breweries. Growlers can be customized with unique designs, logos, and labels, making them attractive for businesses as promotional items or personalized gifts for consumers.
 

Growlers are often made of glass, stainless steel, or other reusable materials, making them a sustainable and eco-friendly alternative to single-use beer bottles or cans. Environmentally conscious consumers seek out such packaging options, contributing to the demand for growlers.
 

Growlers are subject to various regulations and health standards, varying from region to region. Complying with these regulations can be challenging for businesses, especially when selling alcoholic beverages or other beverages requiring specific packaging and labeling. Growlers need to be thoroughly cleaned and sanitized between uses to prevent contamination and ensure the quality and safety of the beverages. Ensuring the quality and consistency of the beverages filled in growlers can be challenging, particularly for businesses with multiple locations or those supplying growlers to other retail outlets.
 

COVID-19 Impact

During the pandemic, many bars, breweries, and restaurants faced restrictions on dine-in services. As a result, there was a surge in off-premises consumption, and growlers became a popular choice for consumers to enjoy draft beer and other beverages at home or outdoor gatherings. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the business expansion in the upcoming years.
 

Growlers Market Trends

The increasing popularity of craft beer, cider, and other craft beverages has been a significant driver for the growlers industry. Consumers seek out local and unique brews, and growlers offer a convenient and eco-friendly way to enjoy these beverages. Environmental consciousness is a growing trend, and consumers are seeking sustainable packaging options. Growlers, with their reusability, appeal to eco-conscious customers looking to reduce single-use waste.
 

Growlers Market Analysis

Based on material type, the growlers market is segmented as stainless steel, glass, ceramic, plastic. Stainless steel held a majority market value of USD 170.6 million in 2022. Stainless steel growlers are known for their durability and insulation properties. They can keep beverages hot or cold for extended periods, making them ideal for transporting hot coffee, cold brew, or chilled beverages. Stainless steel growlers are also lightweight and less prone to breakage compared to glass.
 

Based on size, the growlers market is segmented as Less than 32 oz, 32 oz to 64 oz, more than 64 oz. More than 64 oz held a dominant market share of around 40% in 2022 and is expected to grow at a lucrative pace through 2032. 64-ounce growlers are one of the most popular sizes in the market. They offer a good balance between quantity and portability, making them suitable for sharing among friends or enjoying a couple of servings over a short period. Their common size also makes them widely compatible with filling stations at breweries and bars.
 

Based on closure type, the growlers market is segmented as screw cap, swing top, flip top, others. Screw cap held a dominant growlers market share in 2022 and is anticipated to grow at 2.9% CAGR through 2032. Screw cap closures are easy to use and provide a secure seal. Consumers appreciate the convenience of screw caps, as they are quick to open and close, making them suitable for frequent use and transportation. Thus, the high-quality services and growing usage of growlers are anticipated to expedite the business growth.
 

Based on application the market is segmented as craft beer, other alcoholic beverages, non-alcoholic beverages, others. Craft beer held a dominant market share in 2022 and is anticipated to grow by 2032. Screw cap closures are easy to use and provide a secure seal. The craft beer industry is a significant driver for growlers' demand. Microbreweries and craft beer enthusiasts often use growlers to sell fresh draft beer directly to consumers, allowing them to enjoy the beer at home or outdoor gatherings.
 

Based on application, the growlers market is segmented as brewery tasting rooms, retail stores, online retailers, others. Brewery held a dominant market share in 2022 and is anticipated to grow by 2032. Breweries and taprooms are primary distribution channels for growlers, especially in the craft beer industry. Consumers visit breweries and taprooms to have their growlers filled directly from draft lines, creating a unique and fresh experience.
 

U.S. dominated the North American region with majority growlers market share and a revenue of USD 104.6 million in 2022 and is anticipated to expand at a significant pace from 2023-2032. The craft beverage movement, particularly the craft beer industry, has gained significant traction in North America. Consumers increasingly seek unique and locally brewed craft beers, which are often available in growlers. The rising popularity of craft beverages drives the demand for growlers as a preferred packaging option.
 

Growlers Market Share

Some of the major industry players operating in the growlers market are

• DrinkTanks
• Hydro Flask
• YETI
• Miir
• Stanley
• Klean Kanteen
• Manna
• Igloo
• Lifeline
• Fifty/Fifty

These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Growlers Industry News:

• In November 2021, Ardagh Group S.A. acquired Consol Holdings Proprietary Limited, which is a leading producer of glass packaging in the Africa continent.
   
• In April 2021, Alpha Packaging acquired Boxmore Plastics as part of the plan for the expansion of Europe.
   

Growlers market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By Material

• Stainless Steel
• Glass
• Ceramic
• Plastic

By Size

• Less than 32 oz
• 32 oz to 64 oz
• More than 64 oz

By Closure type

• Screw Cap
• Swing Top
• Flip Top
• Others

By Application

• Craft Beer
• Other Alcoholic Beverages
• Non-Alcoholic Beverages
•  Others

By Distribution Channel

• Brewery Tasting Rooms
• Retail Stores
• Online Retailers
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt